The We Chat Use And Interpersonal Communication Of Rural Users From The Perspective Of "Usage And Satisfaction"

Under the background of network power strategy and rural revitalization strategy,mobile Internet covers 98% of rural areas,and the rural economy and civilization have been fully developed.At the same time,We Chat after nine years of user accumulation and precipitation,the function is constantly improved.The use of We Chat not only changed the traditional way of interpersonal communication in rural areas,but also gradually changed the overall appearance of rural China.This paper adopts three research methods of questionnaire survey,in-depth interview and participant observation to select wangjinzhuang village in hebei province as the research area.Based on the theory of "use and satisfaction",it focuses on the We Chat use of rural users and the impact of We Chat use on rural interpersonal communication.First of all,this paper through the questionnaire survey method to understand the current rural We Chat users of We Chat use.The results show that the introduction of family members,friends and neighbors is the main source of rural users' contact with We Chat.Compared with the time of We Chat promotion,rural users adopted We Chat later.The motivation of We Chat used by rural users is mainly social motivation,followed by cognitive motivation,self-presentation motivation,entertainment motivation and social participation motivation.More than a third of rural users spend more than four hours a day on We Chat,which has become an integral part of villagers' daily lives.In the daily use of We Chat,rural users are used to using We Chat from 18 PM to 21 PM.The most commonly used We Chat functions of rural users are We Chat chat,We Chat payment and circle of friends.Current affairs news,life service information and entertainment funny information by rural We Chat users welcome.Secondly,under the background of We Chat use,this article through We Chat interpersonal communication way and the rural traditional way interpersonal comparison and analysis,found that rural users We Chat used to achieve the social acquaintances social online migration with strangers penetration,expanded the scope of the interpersonal influence between husband and wife,children,relatives and neighbors interpersonal relations,has also changed the friends of ideas,boundary and the concept of relationships such as marriage concept.Openness and pluralism,sensibility and instrumentality have become the new characteristics of rural users' We Chat interpersonal communication.Finally,on the basis of the above,the authorsummarizes the negative effects of We Chat social communication on the real interpersonal communication of rural users.