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The Research On The Impact Of WeChat Red Packet On The Interpersonal Relationship

Posted on:2019-01-09Degree:MasterType:Thesis
Country:ChinaCandidate:C Y SongFull Text:PDF
GTID:2417330548962689Subject:Journalism and Communication
Abstract/Summary:PDF Full Text Request
With the development of smart technology and the growth who are after 00/ 70/60 OCS,our society provides technical supports for the development of micro-letter envelopes and scalable crowd.Catching with the Spring Festival,red envelop develop rapidly."Grabbing a red envelope" boom,influencing almost all the people.The spread of micro-letter envelopes change people's way of communication and exchanges ideas subtlly,which is also bring some impact on interpersonal relationships.As the subject,WeChat envelopes start from the basic characteristics of the propagation of micro-letter envelopes,analyzing the interpersonal practice of users.And the most important part is providing impact for international communication which use red envelope from two aspects(expansion and maintenance).The structure of this article is progressive,using the method of questionnaire and interview research.Firstly,analyzing the basic situation of red packet communication on WeChat profundly,including their own characteristics,communication elements' characteristics and the new social function.It lay the foundation for the next research which is focus on interpersonal communication practice of WeChat red packet.Secondly,analyzing interpersonal communication practice of WeChat red packet specifically.This paper argues that the spread of WeChat red packet is in the asymmetric network communication environment between physical space and spatial asymmetry,and the users' needs,communication environment,interpersonal relationship types will differ from different interpersonal communication behaviors.So that the propagation characteristics in interpersonal communication of WeChat red packet is different from the traditional red envelopes'.Finally,this article analyze the influence on interpersonal relationship which use WeChat red packet from two aspects(expansion and maintenance)above the basis study.WeChat red packet communication can provide the possibility for developing and maintaining relationships,and it also plays a considerable role in promoting relationships.For example,it can activate weak relationships,enhance the strong link relationshipswhich exist early.But when we are happy for these advantages,we can not ignore its negative effects on interpersonal relationship development and maintenance,such as the broken trust in strong relationship chain relationships,the seeming diffusion of interpersonal relationship under “amusing ourselves to death” and the unstable interpersonal relationship emotion hold by entertainment.We should treat the effects on interpersonal relationship which is from WeChat red packet as a dialectical attitude and choose the right behaviour on using WeChat red packet.
Keywords/Search Tags:WeChat red packet, Interpersonal communication practice, Interpersonal relationship, Expand impact, Maintain impact
PDF Full Text Request
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