Study On The Willingness Of Campus Express Crowdsourcing Logistics Participation

"Internet+"and"big data" the double background of the development of high-speed and catalytic electronic commerce rapid development,at this stage of e-commerce has penetrated into every corner of the urban and rural residents production,life,at the same time,provide convenience for we also brought logistics "the last kilometer" delivery service supply and demand imbalances.Crowdsourcing logistics,as an emerging form of logistics distribution,provides a feasible solution to the problem of terminal logistics distribution:enterprises or the contractorates transfer the distribution tasks previously completed by fixed express delivery personnel to the mass of the society to complete,make use of social idle labor force,realize the socialization and fragmentation of logistics distribution power,and reduce the logistics cost of express enterprises.The mode of crowdsourcing logistics develops rapidly and rises in a short time,so the degree of public acceptance and recognition is particularly important.Whether the crowdsourcing logistics model can be widely used in the society according to the enterprise's expectations depends to some extent on the public's acceptance and acceptance of the crowdsourcing logistics distribution model and their willingness to participate.This paper collected and sorted out a large number of domestic and foreign scholars'literature on crowd-sourcing logistics and distribution activities,and found that scholars'researches on crowd-sourcing logistics mode are extensive,mainly focusing on the optimization of crowd-sourcing logistics and distribution network,evaluation and feasibility analysis of crowd-sourcing logistics development,evaluation of service quality of crowd-sourcing logistics,etc.,and there are few studies on influencing the participation willingness of crowd-sourcing logistics.Based on this situation,this paper attempts to take crowd-sourcing logistics as the theme and the participation willingness of college students as the starting point in the fixed environment of campus,deeply analyze the factors influencing the participation willingness of campus express crowd-sourcing logistics,establish a comprehensive evaluation model based on the integrated technology acceptance model based on the theory of planned behavior,and obtain the data of factors influencing the participation willingness of campus express crowd-sourcing logistics by designing,issuing and recycling questionnaires.SPSS22.0 is used to test the reliability and validity of the data.Reapply AMOS24.0 theory of planned behavior model and based on the theory of planned behavior fusion technology acceptance model of comprehensive evaluation model of integration path and with moderate inspection,after comparing eventually determine the comprehensive evaluation model for the ideal model.Hypothesis test was conducted on the model to determine that effort expectation,social influence,attitude and promotion condition have positive and significant influence on participants' participation intention.Finally,according to the results of empirical analysis,this paper puts forward feasible Suggestions and countermeasures to improve the participation willingness of college students in campus express crowdsourcing logistics.