Research On The Development Strategy Of Ice&Snow Tourism In Gongchangling Ski Resort In Liaoyang

In recent years,China's ice&snow tourism industry has developed rapidly,especially the successful bid for the 2022 Beijing Winter Olympics,which has brought great opportunities for the prosperity and development of the ice&snow tourism industry.Ice&snow tourism investment has become an important starting point for economic transformation and upgrading of the old industrial bases in Northeast China.Based on this background,the implementation of the " Snow and ice are mountains of gold and silver " concept and "white snow for silver" requirements,seize the historical opportunity of the 2022 Beijing Winter Olympics,focus on ice&snow tourism,give play to the advantages of resources,create a "business card" of ice&snow,introduce consumption increment To realize the value of “ice&snow” and lead the high-quality development of the ice&snow tourism industry in Liaoyang City,which is of great significance to the future development of the Liaoyang Gongchangling Ski Resort,and also plays an intrinsic requirement for the tourism economy of the ice&snow tourism industry.Therefore,it is necessary to Liaoyang.Systematic research on the development strategy of ice&snow tourism in Gongchangling Ski Resort.This paper takes the Liaoyang Gongchangling Ski Resort as the specific research object,analyzes the current situation of ice&snow tourism development in the ski resort,and uses SWOT analysis method and theory to formulate the ice&snow tourism development strategy that adapts to the characteristics of the ski resort,and provides ideas for the development of ice&snow tourism in the cityThis paper first analyzes the background and significance of the research,expounds the concept and the related theories of research,summarizes the relevant research trends,and constructs the research framework of the thesis.The development status of the research object is analyzed,and the SWOT analysis model is constructed.The opportunity,threat,strength and weakness are analyzed in depth.Based on the analysis,the principles,strategic positioning and objectives of the strategic choice are further analyzed,and the safeguard measures and strategy implementation are elaborated.Finally,summarizes the text and points out the main achievements and shortcomings will be improved and further improved in future research.