Research On Perception Evaluation Of Ice And Snow Tourism Products In Yabuli Town Of Harbin

Since the successful hosting of the 2022 Beijing Winter Olympics,ice and snow tourism has attracted the attention of many groups.Ice and snow activities are deeply loved by young groups and sports enthusiasts because of their high participation,experience and stimulation.The ski tourism resort is a leisure and entertainment area that relies on ice and snow resources to establish a comprehensive combination of skiing activities and ice and snow tourism.It includes ice and snow viewing,ice and snow sports,skiing events,skiing science popularization and other ice and snow entertainment products.It has both the entertainment and appreciation of leisure tourism,and the stimulation and experience of ice and snow competition.It can meet the tourism needs of all ages and groups,and is deeply loved by tourism and skiing enthusiasts in various places.As a representative ski resort in Northeast China,Yabuli ice and snow tourism resort has hosted domestic and foreign ski sports events for many times,and occupies an important position in the domestic ice and snow tourism industry.At the same time,the perception evaluation results of ice and snow tourism products are directly related to the high quality and sustainable development of ice and snow tourism.Based on this,this study takes Yabuli Ski Resort in Harbin as a case study,and takes ice and snow tourism products as the research theme.Through questionnaire survey and field investigation,using principal component analysis,grey correlation analysis and IPA analysis,this paper combs the current situation of ice and snow tourism development in Yabuli Town,explores the evaluation results of ice and snow tourism products,finds out the existing problems,analyzes the causes of the problems,and puts forward the optimization strategy of ice and snow tourism products in Yabuli Town from the aspects of management system,resource development,supporting facilities and infrastructure construction,investment and financing system and service system construction.It is hoped that this study can provide practical guidance for the development of ice and snow tourism and product creation in China.