On The Problems And Countermeasures Of Ideological And Political Education Communication Of College Students

The study of Ideological and political education can be carried out from various perspectives.The interdisciplinary study of Ideological and political education and other disciplines has been increasingly valued and recognized.Among them,the cross research of communication and ideological and political education has been tried by many scholars and made positive contributions.Ideological and political education has something to do with communication,which is a special communication activity.Ideological and political education is a persuasive communication activity that enables the educated to accept a certain point of view through top-down propaganda or indoctrination.This paper will use the theory of communication for reference,and regard the process of Ideological and political education as the process of information communication,so as to examine the relevant problems in the process of Ideological and political education communication,in order to provide some reference for the effective communication of Ideological and political education.This article combines the related theories and professional terminology of communication,on the basis of discriminating the relevance and particularity of communication and ideological and political education,analyzes the current status and problems of college students'ideological and political education in the context of today's communication environment.The ideological and political education of college students is not only an educational activity,but also a communication activity.Its ultimate goal is to achieve the effective dissemination of ideological,moral and political views.To this end,on the basis of considering college students'ideological and political education as a special communication activity,the characteristics and relationships between the elements of ideological and political education communicators,ideological and political education audiences,and ideological and political education communication environments are analyzed.And the problems that arise in each communication link.In view of the status of communicators,content,media,communication skills,and communication objects in the communication activities of ideological and political education of college students,the theories of college students in the field of communication are put forward by using relevant theories such as "gatekeeper" theory and media literacy education theory.The dissemination strategy of political education is expected to help improve its dissemination effect.The intervention of communication theory provides a new perspective for examining the existing problems of Ideological and political education of college students,innovating the ways of Ideological and political education and improving the effect of Ideological and political education.In the past,ideological and political educators used to examine the activities of Ideological and political education from a static perspective.The intervention of communication theory is beneficial to transform the static perspective into a dynamic perspective,and to understand the ideological and political education of college students as a systematic whole process of organic correlation among communicators,audiences and communication environment.This helps to improve the effectiveness of Ideological and political education of college students.