The Effectiveness Research Of College Students’ Ideological And Political Education Of Communication

Ideological and political education is produced from countries after human societyobjective existence, as a kind of object in social practice activities. According to marxism onthe essence of the theory, the think human essence is the social, that people are social, societyis one of the society. As one of the college students’ social groups, and also inevitable hassocial attribute, need to interact with others, dealing with various kinds of interpersonalrelationship, and establish, consolidating and developing the relationship must depend on ofcommunication between human beings to complete. Therefore, college students’ ideologicaland political education process, is a communication process.In the process of carrying outideological and political education of communication, both the subjects and objects ineducation have equal status and positive interaction is the precondition to achieve the aims ofeducation. In the face of strong personality, highlight main body consciousness of collegestudents, how to improve the effectiveness of ideological and political education ofcommunication as an important starting point to strengthen and improve ideological andpolitical education.This paper review in the ideological and political education of communication in recentyears research, on the basis of explained the background and significance of this study, to do amore complete review of the subject, generalize the concept, elements, forms, characteristics,functions, principles and methods of the ideological and political education of communication,solved the questions of communication of Ideological and political education "is what", builda basic theoretical framework of the ideological and political education of communication. Onthis foundations, this article immediately to discuss the effectiveness of ideological andpolitical education of communication. Explain its meaning, introduction the function to beproduced by the evaluation. Such as navigation function, appraisal function, and incentivefunction. And then proposed the standard of its evaluation. This major consists of two levels,one is the primary standard, two is the concrete standard. Specific criteria which areideological and political education communication from the elements, processes and results inmore detail in3of the delineation and essay. The theory needs to apply in the practice, and practice in examination. This articlecollects the relevant information, to analyze the present situation of ideological and politicaleducation of college students of communication. First, states the communication ofideological and political education of college students with results, and then discusses theideological and political education communication problems in four important aspects of thecommunication channel, the needs of students, semantic understanding and forms ofcommunication, and targeted analysis of the reasons for its existence. For ideological andpolitical education communication problems and the reasons for, the last section of this articleexplore the ways to improve communication effectiveness of ideological and politicaleducation of college students. This section is the full text of the end, aims based on theanalysis of the status quo and explore ways to improve the effectiveness of communication ofideological and political education. Mainly includes: Establishes the multi-dimensionalideological and political education of communication channels; Utilizes the diverseideological and political education of communication; Optimized the communicationenvironment of ideological and political education; Innovation the means of communicationof ideological and political education; Raise specialization ideological and political educationcommunication team; Refinement ideological and political education of communicationcontent; Value the ideological and political education of communication process.