A Study On The Influencing Factors Of College Students' Willingness To Redistribute Information Of Garbage Classification

With the rapid economic development and the substantial improvement of material levels,my country is in a dilemma of "garbage siege",and the implementation of garbage classification is imperative.In this process,the promotion of waste classification and the formation of a social consensus are of great significance to promote the acceptance of new ideas for waste classification by members of society.However,in most studies,scholars are mainly concerned about the impact of mass media on garbage classification,and there is a lack of research on the intermediate link of communication-re-communication.This article starts with the re-dissemination of garbage classification information,selects the social group of college students as the research object,and determines the perceived usefulness,perceived ease of use,individual innovation,and environmental protection based on the technology acceptance model and innovation diffusion theory.Awareness,environmental risk perception,content interest,altruistic motivation and social system are eight independent variables.This paper proposes a research model for the influencing factors of college students' willingness to redistribute garbage classification information.In this study,through questionnaire survey,SPSS software was used to perform descriptive statistical analysis,analysis of variance,correlation analysis and regression analysis on the collected 422 effective research samples to verify the previous research hypothesis and modify the model.Shows:(1)College students have a high willingness to redistribute garbage classification information,but the actual number of people who redistribute is low.(2)In demographics,college students of different genders and disciplines have significant differences in their willingness to redistribute garbageclassification information,but there are no significant differences among college students in different grades,families,and household registration locations.(3)College students with high innovation and strong environmental awareness are more willing to disseminate garbage classification information,and the content of the dissemination is mainly practical and interesting.(4)Among the influencing factors of college students' willingness to re-disseminate garbage classification information,perceived usefulness,perceived ease of use,individual innovation,environmental awareness,content interest,altruistic motives and social system are positively and significantly affecting the re-dissemination of college students Willingness,of which social system,environmental awareness,and content interest have a greater impact on college students' willingness to retransmit,altruistic motivation and perceived ease of use are less,and environmental risk perception has no significant impact on college students' willingness to retransmit.Based on the above research conclusions,this study received the following enlightenment to promote the redistribution of garbage classification information: first,strengthen supervision and build a good social communication system;second,strengthen environmental education,and incorporate garbage classification into school curricula;third,grasp Live important time nodes,scientifically set up classification topics;Fourth,pass practical and interesting content,inspire college students to spread enthusiasm;Fifth,dig deep into opinion leaders,and enhance the effect of garbage classification communication.