Analysis And Research On Digital Content And Communication Of Serious Games Based On Laswell 5W Mode

With the improvement of people's living standards and the level of Internet information technology,people's demand for entertainment is getting higher and higher,which promotes the rapid development of online game content.however,the prosperity of the online game market has also led to social problems such as minors' addiction,vulgar game content,low quality,serious homogenization of the game market,frequent infringement and plagiarism disputes and other social problems.According to the current situation of the development of the online game industry,the relevant state departments should timely adjust the relevant policies of online games,promote the transformation of online game content from diversity to positive,and encourage the production of more serious games that combine teaching with fun.With the concept of "serious game" formally put forward by the Ministry of Culture and Tourism for the first time in 2018 as the time node,many game companies led by large online game manufacturers such as Tencent and NetEase began to lay out serious games one after another.serious games with various themes such as traditional culture and science popularization have been developed,which objectively promotes the development of serious games.Based on the Lasswell 5W communication model,this paper makes an in-depth analysis of the communication subject,content,channel,audience and effect of "Family Dream" and "Glorious Mission".The main body of communication is the game enterprise and the relevant units of the country,so it is of special significance to study the original intention of the research and development of serious games,and the analysis of communication content is to sort out the content and play of the game.the analysis of communication channels is the basis of theanalysis of communication audience and communication effect.The development of the content of the serious game to the dissemination effect is the focus of this article,respectively from the perspective of enterprises and society to analyze the actual effect of the game content,and finally analyze and think about the problems in the analysis process,and try to put forward optimization suggestions.