Research On Sports News Coverage Of The Rio Olympic Games

The Internet,as a way of disseminating information quickly and widely accepted by everyone,has become a logical process in the application of network communication to major sports events.This research chooses Tencent net as the Olympic report case to carry on the research,not only because the Tencent network ranks the four big portals of our country,more important is tecent to the sports concern,take 2016 year Rio Olympics as an example,Tencent net to Rio Olympic news report performance is also commendable.In view of this,this research uses the literature data method the mathematical statistics method and so on Tencent net 2016 years about the Olympic Games sports News report to carry on the analysis,the research result indicated:First of all,Tencent's 2016-year-old Olympic sports news coverage of the main "mobile+social"concept,so that more user groups to better feel the Olympics and experience the Olympic Games.The design of the Tencent official website The London Olympic Games continue to pay attention to the interactive and participatory characteristics of the Internet users;second,the Rio Olympic Games Tencent official website in the left and right plate still in the "plane-led" way to show,at the same time according to the importance of sports news from the top to the bottom to arrange.The main body is news,in the two-level page,the news presentation is similar to the traditional media,in terms of text,video,themes,and pictures;Then,the Rio Games Tencent online headline position,background color and the headline font size and font shape design everything in line with the Netizen reading habits to design.In the Web page of video design and text design focus on the text and pictures and other elements of reference,especially the use of text jump rate;Finally,Tencent net to the Rio Olympic Games sports news coverage mainly around the Olympic Games,the title of the report,the form of reports and hot events in several aspects of the coverage.At the same time,the plight of Tencent's Olympic report is mainly embodied in:the impact of traditional media,the competition of the industry and the shortage of their own development,and Tencent Olympic coverage of the main breakthrough in the main performance:to create a new media and traditional media cooperation model,skillfully borrow the influence of the Olympic Games to enhance the power and influence of the network,as well as focus on business value development leading the Olympic portal marketing.On the basis of the above research,the research revolves around avoiding homogeneity of news,dig up the story behind the gold medal;avoid a lot of repetitive video news and lengthy advertising;Tencent network in the Olympic news reports should increase the depth of coverage;strengthen the supervision and management of new Media sports News report four aspects to Tencent Online sports news report to make suggestions.