A Study On Red Tourism Preference And Behavior Characteristics Of College Students In Hubei Province

Hubei Province is a big province of red tourism resources,which is in the forefront of the country.According to the material form,red tourism resources in Hubei Province can be divided into tangible resources and intangible resources.Hubei Province,as a major province of tourism and education,has 1.5 million college students,which has the basic factor of the number of people in the tourism market.This paper mainly collects the data of red tourism preference and tourism behavior characteristics of college students in Hubei Province by means of questionnaire and interview.A total of 315 valid questionnaires and 10 interviewees were collected.By using correlation analysis and variance analysis,this paper analyzes the red tourism attitude,red tourism preference,red tourism motivation,space-time structure characteristics of red tourism,consumption behavior and decision-making behavior of red tourism of Hubei University students,and analyzes the corresponding gender differences,discipline differences and educational background differences.The results show that: college students in Hubei province hold a positive attitude towards red tourism and are eager to go out for red tourism;college students in Hubei Province prefer museums and science and technology museums for tangible red resources and red spirit for intangible red resources;the main motivation of red tourism for college students in Hubei Province is to remember the martyrs and encourage themselves;the main source of red tourism expenses for college students in Hubei Province is Family,the highest cost is accommodation,travel time tends to choose holidays,tourism destination if the city in the province,shopping preference collection goods.The main way for Hubei University students to obtain the red tourism information is the network,the way of travel is mainly school and class organization,and the travel partners mainly choose classmates or friends.There are disciplinary and academic differences in red tourism preferences and behavior characteristics of college students in Hubei Province.Based on the research on the red tourism preference and behavior characteristics of college students in Hubei Province,this paper gives the following suggestions for the development of the red tourism market of college students in Hubei Province: to develop the red tourism products for college students in Hubei Province;to optimize the travel mode of College Students' Red Tourism;and to use diversified marketing strategies for the red tourism market of college students in Hubei Province.