Research On Marketing Strategy Improvement Of X Education Training Institutions

In the past three decades,the education and training industry has developed rapidly and the market volume has reached one trillion.The support of national policies and the constant attention of parents to education have attracted more and more attention,and have also led to constant competition in the market.Intensify.At present,education and training institutions have emerged at an ever-increasing level,and consumers' choices are constantly increasing.Therefore,training institutions themselves must constantly enhance their marketing capabilities,optimize their resources,and define their market positioning in order to gain a foothold in the competition.At the same time,the development of education and training institutions is facing many challenges.Through the research on this topic,I hope that it can help education and training institutions to maintain a place for survival in this complicated environment and increase the revenue of the institutions.By improving its current marketing strategy and finding a marketing strategy that is more suitable for the institution in this context,in addition to helping the institution develop better,it can also provide a certain reference for similar institutions in formulating marketing strategies.It has a supplementary significance to the domestic literature on this research.This article takes the Harbin X Education and Training Institution as a specific case,analyzes its marketing status under the guidance of relevant theories,uses the PEST model to analyze its external environment,uses the Porter five force model to analyze its competitive environment,and uses SWOT The model performs an objective analysis of its own resources,and then uses STP theory and 7Ps theory to analyze its current target market and marketing strategy to find out its deficiencies and details that can be improved.In the process,questionnaires and interviews are used as We have strong evidence to make corresponding improvements once again,combined with the development characteristics of the Internet era,and provide specific solutions.It is concluded that products and pricing must focus on differences,channels and marketingfocus on diversity,and personnel,The environment must be continuously optimized.Education marketing belongs to service marketing.It emphasizes that training institutions that want to expand their competitiveness should start from the inside,pay attention to the development of employees,form a virtuous circle from the inside out,and promote the institution to establish a good brand image.Effectively implement improvement strategies through the organization's own and external resources Security,and ultimately makes the institutional development better,but provide useful reference for the development of other programs the same type of training institutions.