Chinese English Training Brand Marketing Problems And Countermeasures

In recent years, as the number of training institutions increasing, can be said that the development of English language training institutions have entered the white-hot state, to meet the needs of different learners at the same time, English language training is becoming increasingly fierce competition within the industry. Faced with such huge market demand for English training institutions of various types have sprung up, authorities face a situation so close to market saturation is no longer approve new English language training. Meanwhile, the English training institutions and diversified forms of education more extensive coverage in the business model, management, operations, brand marketing and strategy application and so many problems remaining. English training brand marketing on the study of English training market can make a clear understanding of the purpose for the English training institutions provide a reference implementation of brand marketing.In this paper, English language training institutions and a clear analysis of the characteristics of brand marketing, based on English training institutions analyzed the status and problems of brand marketing, English language training proposed to solve the problem of brand marketing strategy. Select well-known brand joint ventures in the small English training schools in London, two cases of similar educational institutions to investigate and collect second-hand information on brand marketing environment, combined with marketing theory and management theory, to collect and organize small London English training school educational philosophy, teaching programs, teaching methods, enrollment patterns and other related information, based on the analysis of the characteristics of their current brand marketing, brand building for its existing resources and experience, proposed to further enhance its brand Marketing strategy, brand marketing for the English language training institutions to provide sustainable development of the practice.