The Influence Of We Media On Ideological And Political Education In Colleges And Universities

In 2018,General Secretary Xi Jinping deeply expounded the strategic thought of network power,which is an important part of Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era.Colleges and universities,as the main front and gathering place for cultivating talents,are also the core of the talent strategy.We must vigorously implement the spirit of General Secretary Xi Jinping's series of meetings on network work,actively deal with the new challenges of ideological work,and gradually develop and strengthen the ideological and political forces of the network.Under such an environment,the We Media has a fast spreading speed,a wide range of information coverage,strong interactivity,and forms.Diversity and other characteristics are favored by contemporary college students,and provide an important platform for college students to obtain information and social communication.Since the We Media is the most popular emerging media today,college ideological and political educators must pay attention to its use,in-depth study of the impact of We Media on college ideological and political education,tap the function of We Media ideological and political education,and promote ideological and political education Work to a higher level.The integration of We Media into the ideological and political education in Colleges and universities can not only enhance the interaction between teachers and students,establish a good relationship between teachers and students,but also play an important role in realizing the sharing of Ideological and political education resources and improving the timeliness of Ideological and political education management.However,the We Media will also bring challenges to the ideological and political education in Colleges and universities.If the current ideological and political education mechanism in Colleges and universities cannot adapt to the environment of We Media well,it will increase the difficulty of Ideological and political education in Colleges and universities,and the development of Ideological and political education will also face many problems.In the face of this situation,specific measures should be put forward from the three levels of colleges and universities,educators and educatees to form a joint force of education with We Media as the link,promote the reform of Ideological and political education in Colleges and universities in the new era,and reshape the new pattern of Ideological and political education.