Research On Emotional Transmission And Intervention Of Netizens Under The Cumulative Emotion

The rapid spread of Internet technology has provided a platform for development from the media.The emergence of smart terminals has helped the media and traditional media to compete.The dissemination of information from the media is often accompanied by a strong emotional spread,which is highly likely to trigger the group emotions of netizens,resulting in serious mass incidents and secondary social problems.Therefore,it is the primary task of the relevant departments to control the mood of netizens and scientifically guide public opinion.At present,many researchers conduct research on individual's emotional communication from the perspective of social psychology,and there is less research on revealing the mechanism of emotional communication from the group level,and few scholars consider the cumulative effect of emotions and the dynamics of positive and negative emotions when studying emotional transmission evolution.Based on the background of the media age,this paper uses modeling and simulation methods to analyze the internal mechanism of emotional transmission from the group level,with a view to providing a theoretical basis for the government to guide public opinion toward and control the harmful effects of bad emotions on society.Firstly,it introduces the background and significance of the research,summarizes the research status of emotional communication at home and abroad,sorts out the theories related to this paper,and puts forward the research content of this paper to determine the research methods.Secondly,it analyzes the characteristics and process of group emotion transmission in the media age,and reveals the mechanism of group emotion transmission.Based on the related theories of emotional transmission and the principles of infectious disease dynamics,the Internet users with different emotional states are classified to establish the rules of emotional transmission.At the same time,considering the influence of Internet users' emotional intensity and emotional self-regulation on the process of emotional transmission,an IESR netizen group emotional transmission model with cumulative emotion effects was constructed.Based on the IESR group emotion communication model,an intervention model for group emotion communication is constructed.By analyzing the dynamic evolution process of positive and negative emotions,the emotional evolution model of IESpSnR netizens with guiding mechanism is constructed.Introducing positive emotional guidance to achieve a transition from negative emotions to positive emotions,where the guidance rate is designed to be positive emotional credibility and overall emotional atmosphere.Finally,by crawling the actual data of "Fuzhou guy Zhao Yu sees righteousness and de-arrest",the emotional evolution model of IESpSnR netizens is analyzed to verify the rationality of the model.It also proposes policy recommendations for the group's emotional communication from the group level of the netizens,the government level and the media level.