The Research On Communication Strategies To Promote College Students' Political Identity In Minority Areas

Political identity,as a kind of political attitude,is the emotional tendency and psychological belonging of people to accept and agree with the current political system and its value system.Political identity is an important cornerstone for maintaining the unity and stability of our country as a multi-ethnic country,and an important force for the people of all ethnic groups to rally their political ideals and political values,which cannot be directly observed and understood,but are embodied in people's practice.College students in ethnic areas are an important part of contemporary youth,they have broad vision,active thinking,strong ability to accept new things,but many ethnic areas of the motherland border,is the real conflict of interest between ethnic groups and Western European and American countries to carry out ideological infiltration of Our country's preferred place.Therefore,the strong sense of political identity of college students in ethnic areas is not only related to their own growth and development,but also an important link to maintain national stability,national unity and social progress.With the continuous development of information socialization,we have crossed from "people looking for information" to "information to find people" era,so from the perspective of political communication to explore the promotion of the political identity of college students in ethnic areas is a new perspective.Based on Marxist theory,ideological and political education,political psychology,communication and other related theories,the thesis conducts a questionnaire survey on the current situation of the spread of political identity of college students in ethnic areas,and uses SPSS21.0 statistical software to analyze the main problems in the dissemination of political identity of college students in ethnic areas,puts forward concrete and feasible communication strategies,and provides valuable reference for the promotion of political identity of college students in ethnic areas.The paper mainly includes the following four aspects:The first part is the introduction.It mainly expounds the research background,research purpose and significance,domestic and foreign literature review and the innovation points and shortcomings of the thesis.The second part is the theoretical basis,mainly expounds the theoretical reference of the thesis,defines the core concept,makes research assumptions,analyzes the positive effect of political communication on the promotion of the political identity of college students in ethnic areas.The third part is the processing and analysis of the data.Based on the empirical investigation of the political identity of college students in ethnic areas,through data analysis to grasp the status quo of the spread of the political identity of college students in ethnic areas,analysis of existing problems and reasons,for the fourth chapter to put forward the dissemination strategy to lay a foundation.The fourth part is the countermeasure research.Focuson on the communication strategy of promoting the political identity of college students in ethnic areas,on the basis of the above-mentioned research,put forward the specific communication strategy from three aspects,such as enriching political cognition,deepening political emotion and strengthening political behavior.