On The Method Of Cultural Communication Of College Students' Role Model From The Perspective Of New Media

The great era calls for a great spirit,and the lofty cause needs leading by example.With the advent of the 5G era,new media has developed to the third stage of intelligent communication.In the new media era,role model cultural communication faces some challenges: the complex network environment,the distortion of multiculturalism,and the vagueness of communication values.In order to better maintain the cultural ecology,it is necessary to conduct research from the perspective of role model culture theory,content,and method dissemination.Among them,the research on the method of dissemination of role model culture is conducive to improving the effectiveness of role model culture dissemination,and is conducive to exploring new media and mainstream ideological propaganda.The issue of educational integration has thus contributed to the development of ideological and political education.Based on the basic position of Marxism,this article takes the leading role of Marxism in the field of ideology as the basic policy,and uses the literature research method,comparative research method and interdisciplinary research method as the main research methods.Starting from the new media digitalization,diversified communication methods,and interactive and instant features,starting from strengthening the communication characteristics of young people's advanced culture,ideal guidance,and responsibility for the role model of college students,focusing on new media research Dissemination method of role model culture of college students from the perspective.First,it defines the connotation characteristics of college students' role model culture,analyzes the dissemination of college students' role model culture in the period of traditional media,and discusses the methods,functions and values of dissemination of college student's role model culture in the period of traditional media.Secondly,it defines the connotation and characteristics of new media,analyzes the positive effects and existing problems of new media on the cultural spread of role models of college students,and proposes feasible countermeasures.Finally,it focuses on the propagation path of the example culture of college students from the perspective of new media.From the perspective of communication mechanism,it is believed that the new media should adhere to the unity of politics and people,reality and ideal,democracy and guidance when carrying out model culture communication.in principle.Analyzed the factors that influence college students' acceptance of role model culture,which are reflected in the active factors of college students' interest,the fundamental factors of value identification,and the psychological factors of emotional identification.The function of the new media in spreading the role model culture of college students is to guide the growth of university students and enhance the attractiveness of the role modelculture.The thesis systematically studies the carrier of the example culture of undergraduates,which can enrich the propagation of the example culture of undergraduates from the communication channels such as anime,Weibo,and We Chat short videos.New media can play a role in innovating communication methods,expanding communication positions,and enhancing the effectiveness of communication in the role model cultural communication of college students.The innovation of this article lies in systematically sorting out the media carrier of college students' role models under the perspective of new media.Taking the communication carrier as the research object,it analyzes the humorous anime elements,the inspiring Weibo video,the We Chat tweets with dots and faces,the short and powerful short video,and the eye-catching online live broadcast.Trying to provide constructive thinking for college students on how to develop a role model culture in the perspective of new media.