Research On The Influence Of Healthy Communication Based On New Media Platform On College Students' Lifestyle

Health issues have always been the focus of attention for humans.In the past,the main channels of health communication were television transmission,radio communication,magazine communication and various newspapers.The scope and speed of health communication were very limited.With the development of the economy and the progress of society,new media has gradually become a new way for the public to obtain information.At this stage,the people's economic level is constantly improving,and their concern for health is increasing.The current "health" has not only represented no disease,but also includes people's eating,walking,sleeping,sports,interpersonal communication and many other aspects.As the core force to promote social development,college students' physical and mental condition is the key to the quality of a national talent reserve.The college students group is the most frequent group using new media.Their lifestyle and physical and mental health are deeply affected by the health information on the new media platform.In this context,this paper takes the college students in Zhengzhou as the main research object,and uses the knowledge and belief theory,the use and satisfaction theory,and the gatekeeper theory as the analytical framework in the communication theory,through the literature research method,the questionnaire survey method and the field interview method.To explore the impact of health information disseminated on the new media platform on the lifestyle of college students in Zhengzhou.Through research and investigation,it is found that the health communication in the new media environment and the lifestyle of college students have the following problems: the quality of information is mixed,lack of information “ gatekeepers ”;lack of originality of health information,serious homogenization;“pseudo-experts” play “health” "Flag,implement "health" marketing;irregular schedules,unscientific daily diet;unscientific exercise,poor self-care awareness;college students receiving health information,lack of self-discipline and vigilance.In response to the above problems,the researchers put forward corresponding countermeasures and suggestions: the government should strengthen supervision to ensure the authenticity of health information;cultivate health communication professionals to improve the quality of health communication content;develop authoritative health communication subjects and strengthen health with the public Exchange;add college students' diet curriculum,integrate healthy diet into learning;pay attention to college students' psychological construction,cultivate self-conscious sports awareness;strengthen college education,enhance college students' self-discipline awareness and vigilance awareness.This can better improve the health of college students,promote their healthy behavior,promote the implementation of a healthy China strategy,and become a healthy nation.