| With the successful bid for the Winter Olympics in my country and the goal of "300 million people participating in snow sports",my country's mass snow sports encountered a new historical development opportunity.Due to the influence of geography,history and other factors in our country,although China's modern ice and snow history has been developed for nearly a hundred years,China's ice and snow sports have not been widely participated by the masses,the public's awareness of ice and snow sports is backward,the ice and snow venue facilities are scarce,and ice and snow culture Problems such as the lack of a strong atmosphere seriously hampered the development of mass ice sports in China.However,from a global perspective,snow sports in Europe and North America have become very mature,and are the most powerful representatives of snow sports.Therefore,this article takes the research and development of China's mass ice and snow sports as the starting point,adopts the literature data method,comparative research method,big data analysis method and other research methods,analyzes and studies the current development strategies of the snow and ice sports development in the forefront of European and American countries,and summarizes its The advanced development experience,combined with the problems existing in the development of China's mass ice and snow sports and the actual development situation in China,draws development enlightenment with a certain reference value,which helps the popularization of mass ice and snow sports in China.conclusion as below:First,the current development of mass snow and ice sports in China has a strong momentum.The successful bid for the Winter Olympic Games has given a boost to the development of mass snow and ice sports in China.The state and local governments have also introduced a variety of measures to promote the development of mass snow and ice sports.Policies and planning are leading the way.China 's mass ice and snow sports have encountered unprecedented new opportunities for development.Second,due to the late start of the mass snow and ice sports in China and the weak mass foundation,in the face of the rapid popularization of the ice and snow sports concept in recent years,there has been a problem that does not match the development speed of supporting factors such as supporting infrastructure and professionals.This relatively lagging development of supporting facilities has seriously hindered the development of mass ice and snow sports.Third,each country studied in this article has its own characteristics of the development of ice and snow sports: in Switzerland,ice and snow tourism has become the pillar industry of the country;Norway is rich in natural resources,and ice and snow sports have become a way of life for people;Germany "rich production" medals and ski enthusiasts;the United States is currently one of the largest ski markets in the world;Canada is known as the "Ice Hockey Kingdom".Fourth,by studying the development experience of European and American snow sports powers,in the future,when developing mass snow sports,attention should be paid to improving the precise formulation and implementation of policies,and strengthening policy guarantees;deepening management system reform and promoting the development of mass snow sports organizations;promote the "Southward Expansion,Westward Expansion" strategy to realize the "geese flying south" of snow sports;Reasonable development of ice and snow sports venues and facilities construction,pay attention to site safety protection measures;improve the talent training mechanism,promote the professionalization of the development of ice and snow sports;use characteristic brand activities as the tipping point,create a new fashion for the whole country;optimize the implementation method of Beijing Winter Olympic Heritage The value of snow sports for the general public;"Novel coronavirus pneumonia" sounds the alarm for the development of mass ice and snow sports. |
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