Factors Affecting Indoor Skiers' Participation And Promotion Strategies In The Winter Olympics

Beijing and Zhangjiakou successfully bid for the 24 th Winter Olympic Games in2022,which is the first time for China to hold the Winter Olympic Games.The state proposed to use this historical opportunity to drive 300 million people to participate in ice and snow sports,so as to make ice and snow sports popular among the people and promote the high-quality development of ice and snow sports.As a strong economic province in China,developing indoor mass skiing is not only an important measure to respond to the call of the state,implement the requirements of the central work,but also to meet the people's yearning for a better life.This paper studies the current situation of the development of indoor Mass Skiing in Qiaobo ice and snow world in Shaoxing,Zhejiang Province,and the factors that affect the participation of skiers in skiing,so as to provide suggestions and suggestions for promoting the development of indoor Mass Skiing in Zhejiang Province.Through factor analysis,logical analysis,literature,interview,questionnaire,field investigation and mathematical statistics,this study investigated the people who participated in indoor skiing in Qiaobo ice and snow world in Shaoxing,Zhejiang Province.The basic situation of skiers in Qiaobo ice and snow world is understood with the factors of gender,age,education,income and skiing consumption amount;the skiing characteristics of skiers in Qiaobo ice and snow world are understood with the factors of skiing frequency,skiing duration,specific skiing methods and skiing motivation.Based on the analysis and study of several factors that affect the participation of skiers in Shaoxing Qiaobo ice snow world,this paper summarizes the public factors and common laws that affect the participation of Zhejiang Residents in indoor Mass Skiing and puts forward countermeasures.Through research and analysis,this paper draws the following conclusions: as for the basic situation of skiers,there is no significant gender difference among the people who participate in indoor ice and snow sports,the age is concentrated in 18-44 years old,the educational background is relatively high,the monthly income is concentrated in 3001-6000 yuan,and the annual skiing consumption is within 3000 yuan.In terms of the characteristics of skiers' sports behaviors,the vast majority of people ski to meet their interests,fitness and entertainment,and relieve pressure.They like to ski with friends.The average frequency of participating in skiing is 1-3 times a year,and the duration of a single skiing is 1-2 hours.In terms of the main factors affecting participation in skiing,there are five main factors: Ski Resort environmental facilities,ski resort charging standards and personal income,ski safety and logistics service support,ski publicity and coach level and personal skiing.According to the research results,the following promotion strategies are put forward: Innovation of skiing product strategy,formulation of flexible skiing price strategy and promotion strategy,and improvement of safety management level of the ski resort;strengthening the publicity of skiing movement,striving for government policy support and promoting skiing movement into the campus.