The Research Of Popularization Of Mass Skiing In China

With the successful bid of the 2022 Winter Olympic Games in Beijing,the popularity and development of skiing in China has attracted much attention.China's popular ski movement in 1990s,the development of the initial stage,the number of ski resorts is limited,the number of people involved in less than 10 thousand.After 20 years of development,our country has increased the number of ski resorts to 500,the number reached 12 million people per year.Although developing rapidly,but the population of our country skiing foundation is weak,snow field scale polarization,all regions of the country development is not balanced,ski related serious lack of professional talent,mass skiing tourism market management mechanism is not perfect,and so on.At the same time,the relevant research results of Mass Skiing in our country is very lack,and the current situation and the popularization of the popular skiing in our country are zero.In this paper,the method of literature,investigation method,and expert interview,analysis of Mass Skiing movement in China to promote the background,promotion,promotion,extension and promotion effect,brings forward the problems existing in the promotion process in our country,the development of Mass Skiing and propose the promotion strategy.The conclusions of this study are as follows:the great regional differences in the promotion of China's Mass Skiing,obvious advantage of the areas adjacent to Beijing,other regions is relatively backward;a limited number of mass skiing events in China,the lack of visibility,public participation is low;to promote the China's Mass Skiing in the form of more single,lack of innovation,ski culture has not yet formed;lack of China's Mass Skiing related professionals,training system should be set up;China's Mass Skiing beginners accounted for a relatively large,ski customers to experience based;the lack of Mass Skiing promotion propaganda,combined with the mass media still need to improve.According to the development status of China's Mass Skiing to put forwardthe following suggestions:the government should establish a long-term promotion mechanism,taking Beijing area as the center,radiation to the northeast and northwest regions;increase the number of competitive skiing and skiing competitions,creating Mass Skiing brand competition;to carry out various forms of skiing theme of creative activities,the popularity of skiing culture,enriching the public skiing promotion in China;hold the post ski related professional training for skiing into the campus,training our skiing sports reserve talents training in our country;lots of Mass Skiing instructors,improve ski instructors professional skills and service quality;to the mass media as a platform to broaden the channels for the promotion of Mass Skiing promotion.