Research On The Education Countermeasures Of College Students' Consumption View In The New Era

In recent years,China's social and economic development has been sustained and stable,and people's living standards have been rising steadily.A series of new consumption patterns have broken the previous boundaries and barriers in consumption activities,but consumerism has also penetrated into the mass culture.As a huge consumer group,college students tend to have a reasonable consumption view on the whole,but they are easily misled by some negative consumption view due to their lack of social experience and discrimination ability.Compared with western countries,China's education of consumption view started later,and faces new challenges in the new era.Therefore,it is an important and urgent task to study and develop the education of consumption view of college students.This paper,centering on the concept of consumption,consumption view and consumption view education,traces the theoretical basis and essential connotation of consumption view education.And for the college students to extend this concept,combined with the evolution of college students' consumption view,further analysis and summarize the main content and necessity of college students' consumption view education.This paper adopts questionnaire survey and other research methods to analyze the current situation of college students' consumption view education in combination with the social environment of the new era,and holds that most college students have a basic understanding of consumption view education,but there are still some problems such as under-systematic education contents and partial formalization of implementation.The main reasons are the lack of systematic research on consumption view education in colleges and universities,the lack of attention paid by families to the consumption view education of college students,the serious social commercialization,the imperfect consumption environment,and the lack of independent learning awareness of college students.Combined with the education requirements of consumption view in the new era,this paper puts forward the countermeasures for the education of consumption view in college students according to the four aspects of school,family,society and college students themselves,so as to establish the education system of university students' consumption view in the new era and guide them to set up scientific and reasonable consumption view.