The Study On The Development Strategy Of The Great World Water Park Of Haidi

Haidi Water Park was founded in 2003,it is a largescale sea water indoor pool with a history of 16 years in Dalian.It contains international stand swimming pool,training pool,children's pool,rest hall,catering rooms and Chinese traditional health therapy and other business items and services.Along with the increasing fierce market competition,problems arising from the operation failed to timely adjust,to some formats have been give up operation in September 2018,the emperor has not at the beginning,the end of December 2018,Dalian sea emperor great world return to the line of sight of people,enterprises start to explore the benign development of strategic route.With the research background and significance clarified,this paper firstly analyzes the external environment of Haidi world in detail through PEST analysis.At present,the national policy calls for nationwide fitness.People attach great importance to their health and strengthen physical exercise.The sports industry starts to embark on a breakthrough development path.Second,starting from the enterprise resource and ability in both directions,respectively,for human resources,infrastructure,resources and brand resources in detail,and combining the sea emperor world of the present status of the management,to the company's operating costs,income for the financial benefit analysis,hence the enterprise core resources and core competence,find the problem,determine their own advantages.At the same time,using the SWOT model,through the comparison of their own advantages and disadvantages,opportunities and threats,combination,make strategic choice,put forward business development strategic target,strategic planning,to Dalian sea emperor great world into a professional comprehensive sports venues,and aim to develop a corresponding operation management strategy and marketing strategy.Finally,the guarantee measures to ensure the implementation of the development strategy are formulated.Through the research on the development strategy of Haidi big world,it provides a reliable basis for the future development direction of the enterprise,and hopes to lay a solid foundation for the future development of the company through this research.