Haikou University Of Econimics Development Strategy Research

With the continuous deepening of reform and opening up,China's education has experienced 40 years of hardships and hardships,achieved the world's remarkable achievements,and China has entered the stage of popularization of education.Over the years,the development of private higher education has ups and downs,from "policy limits" to "encourage the development of" to today's "support",gratifying achievements have been along the way,of course,also have negative cases,but overall,private higher education is to improve the quality of education development in our country and national and even the country's economic take-off to make a good contribution is obvious to all.Today,although there have been private colleges were knocked out because of a variety of reasons,but because of their particular non-governmental university school system and management mechanism,presents a thriving scene as a whole.There are,of course,it is because of private colleges special school-running system and management mechanism,make private colleges have been engaged in public welfare enterprise management mode,a non-profit cause of higher education,has legal status in a vague embarrassment.Behind the scenes of prosperity,there are also a series of problems such as unclear brand positioning,weak core competitiveness,common development bottlenecks and insurmountable problems."Every family has a hard time",even a well-known private university with tens of thousands of people is struggling to find its own breakthrough in the fierce competition.HaiKou University of Econimics which is encouraged by the government of Hainan province and encouraged by the government of Haikou,is an undergraduate institution of higher education approved by the ministry of education.In Hainan province and even the same kind of private colleges and universities in the whole country,have certain popularity and reputation.Based on the basic theory of strategic management to comb the basis of studying,the HaiKou University of Econimics as an example,detailed analysis of the HaiKou University of Econimics with the method of SWOT-PEST analysis of strengths,weaknesses,opportunities and challenges,and external factors affecting the Haikou economy academy and the political,economic,social,technical combination of four elements,constructing matrix,SWOT-PEST analysis provide the basis for strategic choice of the college,and puts forward some Suggestions on the implementation of strategy.This paper discusses from six parts:the first part is the introduction,elaborates the background and significance of the topic,the present situation of domestic and foreign theories,the contents and methods of the research,and the innovation and insufficiency;Private colleges in the second part is the theory of strategic management,on the one hand is to the understanding of the connotation of the concept,from a theoretical definition,legal status,operation and management of three perspective of the three-dimensional analysis the connotation of the private colleges and introduces the definition of sustainable development of private colleges.On the other hand,it is the collation of theoretical basis,which makes a comprehensive review of the strategy management theory,and gives a detailed introduction to the PEST embedded SWOT analysis method used in the research process.The third part of HaiKou University of Econimics general introduction,the key interpretation of the present situation and development history of HaiKou University of Econimics;The fourth part is HaiKou University of Econimics development strategy analysis,from internal strengths,weaknesses,the opportunities and challenges faced by the external factors,build the SWOT-PEST analysis matrix,the final analysis it is concluded that the best development strategy;The fifth part is the guarantee of strategy implementation Suggestions,mainly puts forward the broaden the financing channels,strengthen the teachers troop construction,strengthen the cultivation of talents and teaching reform,characteristic orientation,expand brand influence the four aspects of the improvement Suggestions;Part six:summary.