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The Marketing Strategy Study Of XD English Training Group

Posted on:2015-06-25Degree:MasterType:Thesis
Country:ChinaCandidate:J Y LiuFull Text:PDF
GTID:2297330476452790Subject:Executive MBA
Abstract/Summary:PDF Full Text Request
As the growth of China’s economy, private training entities in China have been experiencing a rapid growth, and have become an important part of China’s education industry. XD Group’s key business is English training and it has become one of the most well-known English training organization in China region. This essay is focused on the internal and external analysis, strategy analysis, marketing strategy choices and executions of this company.
Keywords/Search Tags:Strategy Management, SWOT Analysis, PEST Analysis, Marketing Strategy Analysis, Marketing Strategy Execution
PDF Full Text Request
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