Research On The Construction Path Of Martial Arts Cultural Town In Cangzhou,Hebei Province

The social development of China has entered a new era.People have a new understanding and demand for a healthy and happy life.They are not only satisfied with the daily basic needs at the material level,such as food,clothing,housing and transportation,but also raise the demand for in-depth experience at the spiritual level to an unprecedented high level.In order to the life more rich,time more abundant,and pursue the meaning of life,people focus on tourism participation.In order to exercise,ensure health,and improve the quality of life,people focus on sports activities,and have full expectations for the development of tourism industry and sports industry.With the adjustment of industrial structure and the rise of the tertiary industry service industry,the sports tourism industry has stepped onto the social stage and entered the public vision.The sports tourism industry deeply integrates the sports industry,tourism industry and various related industries.The main product is the sports characteristic town.The emergence of sports characteristic town has changed the people's sports consumption concept and the way of travel and play,met the people's good demand for sports tourism,The "sports + tourism" development mode has accelerated the process of urban-rural integration development in various regions of China,which promoted the growth and improvement of regional economy,urban environment and employment.With regard to how to promote the upgrading of industrial structure,how to create social and economic benefits,how to optimize the integration of sports resources and tourism resources,and how to promote the development of sports industry and tourism industry,the construction of sports characteristic town puts forward new ideas and new opinions,which are widely recognized by the society and strongly supported by the state.Cangzhou city,Hebei Province,as one of the coastal open cities designated by the State Council,was selected as the "top 30 best prefecture level cities in mainland China" in 2018,ranking 19 th.Cangzhou city has a long history,and has a reputation of "a water margin in the world,no one knows ancient Cangzhou".Today,through the hard work and continuous construction of people,the economic development level and people's living standard of Cangzhou city are constantly improving.Cangzhou city seizes the opportunity of vigorousdevelopment of sports tourism industry and its own advantages as the hometown of characteristic martial arts,and focuses on the sports characteristic town.It is the right time that the construction plan of Cangzhou martial arts cultural town is put forward.With the construction of Cangzhou characteristic martial arts and high-quality tourism resources as the starting point,and with the participation and joint efforts of local governments and non-governmental enterprises,it has begun to take shape.The construction of Cangzhou martial arts cultural town not only responds to the call of national policies,but also meets the needs of economic development,and can The construction of Cangzhou martial arts cultural town not only responds to the call of national policies,but also meets the needs of economic development,which can meet the growing needs of the people for a better life.The town will become an ornamental garden of Cangzhou characteristic martial arts,and also a gathering place for Cangzhou health care activities.The construction of martial arts culture town in Cangzhou meets the people's good demand for developing martial arts,and it promotes the local characteristics and creates the city name card.It not only improves the living standard and living environment of the city,but also creates more labor positions and promotes the development of economy and industry,and further consolidates Cangzhou as a strong economic city and civilized society in Hebei Province The status of the city.In order to build Cangzhou martial arts cultural town,it is necessary to deeply explore and refine the characteristic sports resources-martial arts culture,and to reasonably match the high-quality tourism resources(natural and human),so as to integrate the two and carry out overall construction and development.By using the methods of literature,case analysis,questionnaire,Interview method and mathematical statistics,the defines,clarifies and discusses the related concepts,contents and theories involved in the construction of Cangzhou martial arts cultural town are showed.And the cases of the well-developed and well-developed sports characteristic towns abroad and the relevant elements of the current situation of the town construction based on the investigation and research are analyzed.And the problems existing in the construction of the small town,and further gives the corresponding countermeasures are developed.At the same time,it also gives personalsuggestions on the construction path of Cangzhou martial arts cultural town,which can be contribute to the construction of the small town.Research findings:(1)The construction of Wushu culture town in Cangzhou city,Hebei Province is in line with the development trend and process of town with Chinese characteristics,the wind direction and requirements of development of China's sports tourism industry and Wushu Industry,and the needs of people and the economic development of Cangzhou region.(2)There are both advantages and problems in the construction of Cangzhou martial arts culture town.The construction advantages include the location advantages of towns located at the junction of urban and rural areas,the convenient transportation advantages backed by the Beijing-Shanghai high-speed railway,and the advantages of consumer population with large population in the surrounding cities;the existing problems include the low degree of intensification in the design of tourism routes,the lack of distinctive regional culture,the lack of in-depth experience of additional projects,and the lack of attractive brand events.(3)Cangzhou city,Hebei Province,has rich and unique martial arts cultural resources and high-quality and diverse natural and cultural resources.The construction of Cangzhou martial arts cultural town must fully combine the two and reasonably develop and use them.