Research On The Dissemination Mechanism Of Network Self-made Sports Variety Shows From The Perspective Of Field Theory

In recent years,sports variety shows have become an important form of programming and have become popular and become one of the focuses of competition among all Davids.With the development and innovation of media technology,online video platforms have also participated in the market competition of variety shows.They continue to develop self-made variety show plans,However,it has brought about the increasingly serious homogenization of programs and the supremacy of entertainment.In such a program creation environment,Tencent’s self-made "Super nova Games",a large-scale sports entertainment cross-border variety show,broke the audience’s perception of traditional sports variety shows.Once the program was broadcast,it was widely acclaimed and attracted widespread attention from the society.From the perspective of field theory,embed the communication practice activities of "Super nova Games" created by Tencent into the entire social structure dimension.Analyzing the logic of the transmission mechanism generation of its self-made sports variety show "Super nova Games".This article first puts it in the field of field theory to analyze the field types and characteristics of its practical activities.On this basis,Explains that the "Super Nova Games" in the media field is to expand the influence of the program,accumulate "cultural capital" through content production in the video client field,and expand the communication channels in the social media field to realize "social capital" Value-added,using brand promotion to realize the exchange of "economic capital" and the value-added of "symbolic capital".Finally,summarizing the successful experience and shortcomings of Tencent’s "Super nova Games" communication mechanism from a critical perspective,and provide experience for other sports variety shows.