Research On Marketing Strategy Of Shenzhen Xuesi Sishuang Project

With the in-depth evolution of China's market economy and reform and opening up,the education and training industry has gradually developed from an initially humble small workshop to an amazingly important market,coupled with the continuous influx of social capital,resulting in the current education and training market.The development pattern of coexistence of broad and increasingly fierce competition.The learning and thinking discussed in this article is the leader of K12 education.As a branch of Shenzhen Learning and Thinking School,it is currently actively expanding the dual teacher project and has achieved good results.However,it still exists with market needs and consumer needs.Some gaps.Based on this,this article conducts an in-depth analysis of the overall development of Shenzhen Xuesi Thinking and the dual-student business,combines market research and consumer surveys to find out the problem orientation of Shenzhen Xuesi thinking's current dual-teacher project,and thinks about the Shenzhen teacher-shuang thinking classroom.The project's marketing strategy provides recommendations.This paper uses social survey method,literature analysis method,case analysis method,etc.to conduct an in-depth analysis of the Shenzhen Academy of Education and Thinking Double Teachers project.In the current environment of China's education and training market regionalization and fierce competition,Shenzhen Academy of Education The Si Shuang Shi project should combine its own resources and capabilities to position the dual teacher project marketing as "K12 double teacher,make learning better",accelerate the development of the Shenzhen Shuang Shuang Shi project,and use modern marketing technology to gather all resources and resources.Capabilities,and strive to form the best marketing results in the shortest time,and in order to occupy a larger market share.On this basis,the Shenzhen Xueersi Shuangshi project should strengthen new product development,promote the optimization of online and offline channels,implement differentiated product pricing,strengthen the construction of sales teams,and choose appropriate promotion methods.In order to better implement theimplementation of the marketing strategy of the Double Teacher Project in Shenzhen,it is necessary to further promote the strategic marketing management thinking,innovate the dual teacher project marketing model,strengthen the service management of the dual teacher project,improve the teaching environment of the dual teacher project,and focus on consumption.To develop and nurture the consumer market,and increase satisfaction around consumer relationships,so as to achieve the good marketing benefits and development efficiency of the Shenzhen Xueersi Double Teacher Program.This article is the practice and thinking of the Shenzhen dual-teacher project.From the recent perspective,it is mainly to propose specific marketing promotion ideas for the Shenzhen Xueersi Double Teachers Project,which has implications for other education and training institutions.In the long run,this article will be based on the new normal of the education and training industry market in China.From the perspective of industry development and market norms,this article proposes some marketing strategies that have universal significance in the education and training industry to better promote China's education and training.Benign marketing and sustainable development of the market.