Research On The Intervention Of Network Social Work In College Students' Online Consumption Behavior

The advent of the Internet society has intensified the consumerism carnival with the Internet as the medium.From the traditional offline consumption to the large-scale shift in time and space to online consumption,the changes in the consumption structure and consumption methods have continued to affect people's life concepts and Consumption psychology,especially in the transfer of social roles of college students,personality,attitude,and style are all creating new consumer needs for college students,and online consumption is gradually being loved by college students.However,the meaning of symbols and fashion information brought by online consumption are gradually infiltrating into the consumption habits of college students.Online consumption is no longer a simple need to meet.Under the background of material prosperity,college students 'online consumption has gradually deviated from the essence of consumption and moved towards symbol consumption Changes in the atmosphere of luxury and luxury,such as emotional consumption,have affected college students' online consumption culture and the consumption environment of the online society.Therefore,carrying out a survey of college students' online consumption is conducive to analyzing the current situation,problems and causes of college students' online consumption,improving college students' active construction of consumer psychology,and further maintaining a healthy online consumption environment for college students in China.This article uses Y University in A Province as an example.In the early stage,the group members were gradually selected through a questionnaire survey.With the help of the social work group method,this article discussed with some college students how to return to the essence of consumption,maintain a healthy consumption psychology,and use the symbol interaction theory and cognitive behavior theory to enhance college students 'consumption emotion control and consumption recognition,alleviate the negative effects of irrational online consumption habits and consumption cognition,and finally put forward the positive aspects of online consumption are put forward from the aspects of college students' consumption psychology,consumption concept,related families and schools.The results of this paper find that the impact of online consumption on college students is two-sided.Online consumption can not only meet the needs of college students' personalization and freedom,but at the same time,symbol consumption mainly based on social identity distinguishing signs and image meanings controls the consumption psychology and consumption concepts of some college students;through the form of online social work,college students can improve their rational awareness of online consumption,and alleviate unhealthy consumer psychology and consumption behaviors;cultivating college students' correct consumer psychology is the prerequisite for solving online consumption problems;families,schools and social workers can bring positive guidance to college students' online consumption and jointly build a healthy online consumption environment for college students.