A Case Work Intervention Study On College Student’s Irrational Consuming Behavior

The material living standards of people improved so leap with the rapid development of the country social economy.The consumption intention of people was stimulated by convenient consumption method and a variety of commodities.College students as a special consumer group are quick to respond,willing to accept new things and pursue famous brand fashion.Due to their values have not yet stabilized,the consumption concept was affected by the misplacement of parental guidance,the lack of consumer education in colleges,the temptation of network marketing,the invasion of consumerism and so on.As a result,some college students have irrational consumption,such as comparing consumption,blind conformity consumption,symbolic consumption and hedonic consumption,etc.Therefore,how to deal with the irrational consumption behavior and conduct timely behavior correction of college students has become extremely important.It is vital to seek practical and effective solutions,in order to fundamentally solve the problem of college students’ irrational consumption.Thus,in the study,the irrational consumption behavior of college students was explored and studied by case work method in social work.In the study,irrational consumption behavior of college students was found during the process of practice,and then taking this phenomenon as the service object and measure it.Therefore,the problem performance and causes of service objects were analyzed using cognitive behavioral therapy,which in three aspects: cognition,behavior and emotion.In terms of cognition,help service object identify and correct the self-cognition deviation;in terms of behavior,use social support theory to help service object obtain financial support from parents,improve family education concepts,furthermore,limit the consumption amount;in terms of emotions,establish the correct value concept of the service object and stimulates the positive emotion.Moreover,the overall effect of the case work was evaluated and summarized,as well as the problems existing in the practical process were reflected after the service process.The whole intervention process has a certain effect on the problem of college students’ irrational consumption.As a result,it is found that the use of casework methods to conduct research on the correction of irrational consumption behaviors of college students can play a targeted role to help clients get out of difficulties and enable them to grow and develop themselves.