Application Research Of Action-oriented Method In Marketing Courses Of Secondary Vocational Schools

The action-oriented curriculum teaching philosophy is to lead the current world of vocational education,and its rise in development is gradually changing the traditional concept of vocational education.The action-oriented approach is to guide students through the action,to engage students throughout the classroom,to enhance students' interest in learning,to develop students' hands-on ability and the key skills necessary to enter the workplace in the future.Therefore,Action-oriented development has a great fit with the educational goals and related concepts of secondary vocational education.Firstly,based on the research background and significance,this paper puts forward the application of action-oriented teaching method in marketing courses.Through the form of questionnaire survey,the current teaching status of the current vocational marketing course is investigated,and the necessity of implementing the action-oriented teaching method in the secondary vocational marketing course is expounded.Three typical teaching methods in action-oriented teaching method were selected: project teaching method,task-driven method and role-playing method to analyze the teaching cases implemented in the classroom.These include analysis of the teaching environment,establishment of teaching plans,selection of teaching methods,implementation of the teaching process and determination of teaching evaluation.This concludes the necessity of the implementation of the action-oriented approach in the marketing curriculum of secondary vocational schools.The results of practice show that after continuous improvement and further optimization,the action-oriented method can be further implemented in secondary vocational colleges.As a result,the quality of teachers' teaching can be improved.The most important thing is that students' interest in learning can be stimulated and Further training,professional ability and professional ability can also be developed simultaneously,and cultivate high-quality applied talents suitable for the industry and meet their needs.