A Research Of Community Communication Of Barrage Video Website From The Perspective Of Interaction Ritual Chains

The influence of the Barrage video website's audiences is increasing gradually,and its user-community is different from user-communities of other types of video website,which shows an intensive socialization.Community communication,means the efficient communication mode of the user-community of the barrage video website.The members are charged with the community communication works voluntarily,with the positive role of users in communication,such as the content production,content distribution,and maintenance of group rules and so on.This research is based on the theory of Collins' Interaction Ritual Chains,this study takes the representative Bilibili video website as the research object,which focuses on the current situation and mechanism of the development of communication mode.At first,the research gives a summarize of the concepts of community communication,barrage and barrage video of related research at home and abroad.It sorts out the current status of the development of online communities in China and the status of community communication.And reviewed the development process of Bilibili video website,and the status of community communication.Based on the users' portraits and questionnaire data,the author analyses the main body of the site's community communication is analyzed.The result shows that the attitude of the Bilibili-user-community to the community is related to their participation in the community communication activities.In order to further analyze the community communication activities of the barrage video website,it focuses on the most active in the communication activity,the barrage.The barrage function has all the elements required for an Interaction Ritual Chains,and helps users establish Barrage Interaction Ritual Chains during the process,which transforms the viewer's individual viewing activity into a group ritual activity.The key factors of the Barrage Interaction Ritual are the participants' emotional energy and symbol resource reserves.According to the analysis different types of user behaviors,the study concludes the flow and accumulation model of the emotional energy and symbolic resource in the Barrage Interactive Ritual.And it explored what effects user's willingness to continue to participate in the Barrage Interaction Ritual.Through some kind of feedback helps the Barrage Interaction Ritual form a chain,andmake the users come to be a characteristics community.According to the Barrage Interaction Ritual Chains model and the law of emotional energy,the problems of the Community communication can be optimized.At the same time,the case of Bilibili video website also provides a reference for the construction of online community and online communication.