The Research On User Interaction Of Short Video Communication Of Beijing Winter Olympic Games From The Perspective Of Media Interaction Ritual Chain

With the successful holding of the 2022 Beijing Winter Olympic Games with the theme of "moving towards the future together",it is not difficult to find that the main battlefield of contemporary sports communication has gradually changed from "traditional media and platforms work independently" to "media platform" media integration,competition and cooperation symbiosis.At present,short video,as the main force of sports event communication,is giving full play to its advantages,constantly updating and creating content and form,and opening up a new path for sports event communication.During the Beijing Winter Olympics,the short video platform represented by Tiktok and Kwai demonstrated a successful communication ceremony in the communication process,and the short video of the Winter Olympics put user interaction into specific situations,reflecting the programmed expression of communication.This paper uses Collins’ interactive ritual chain theory to analyze the communication content of the 2022 Beijing Winter Olympic Games on the Tiktok platform and the interaction behavior,process and results between users.It selects the user interaction behavior under the topic of Tiktok platform with the largest amount of interaction during the Winter Olympic Games # Winter Olympic Games came # as the research object,in order to prove that the theoretical analysis of the interactive ritual chain is not limited to the role of people’s daily interaction,It can also be used on the Internet,expanding the scope of application of its theory to some extent.At the same time,through the data performance in mathematical statistics,it makes a quantitative analysis of the relevant factors that affect the user interaction process,so as to conclude the importance of three factors: "increasing presence time","focusing on user needs",and "paying attention to audience feedback".Finally,the Olympic short video will have its specific communication connotation when it is transmitted.It will highlight the national spirit and national belief behind the event through the symbols or language behaviors in the short video,so as to build a more accurate national identity in the user group.Therefore,the research on the user interaction on the Tiktok platform will help to build a good sense of national identity and improve the sense of national honor.Through the analysis of the effect of the user interaction operation mechanism on the short video platform in this study,it will also help to provide a new innovative perspective for the communication effect of China’s large-scale sports events on the short video platform in the future.