Research On Innovation Of Ideological And Political Education Path In Colleges And Universities Under The Background Of Media Integration

In 2019,General Secretary Xi Jinping set the "classroom" in the first line of media integration development when he hosted the 12 th collective study of the Political Bureau of the CPC Central Committee.He repeatedly explained the development of media integration and personally planned and deployed it.It emphasizes that "it is necessary to promote media integration to develop in depth,to enlarge and strengthen the mainstream public opinion,and to consolidate the common ideological foundation of the entire party and the people of the whole country" is an urgent issue we are facing.The development of network information technology has promoted the deep integration of various media,and has become the main field for the Party Central Committee to strengthen mainstream ideological public opinion and maintain ideological security.Colleges and universities shoulder the important task of cultivating socialist builders and successors in the development of morality,intelligence,beauty and all-round development.Therefore,we must do a good job in ideological and political work in colleges and universities."We must use new media and new technologies to make our work alive,promote the traditional integration of ideological and political work with information technology,and enhance the sense of the times and attraction." According to the spirit of the National Conference on Ideological and Political Work in Colleges and Universities,we will thoroughly study the thoughts of colleges and universities under the background of media integration.The innovative path of political education is necessary to enhance the effectiveness of ideological and political education,and at the same time it has become the theoretical and practical motivation for its innovation and development.In view of this,This paper first combs the current situation of ideological and political education path research in universities under the background of media integration.On this basis,it thoroughly analyzes the connotation,characteristics and social trends of media integration development at the present stage,as well as the ideological and political education of colleges and universities.The fundamental task and carrier,which concludes that the development of media integration has an intrinsic connection with the development of ideological and political education in colleges and universities.It further explains the theoretical basis and realistic basis of carrying out ideological and political education in colleges and universities under the background of media integration,namely,scientific Marxist theory,Xi Jinping's newera of socialism with Chinese characteristics,Chinese excellent traditional cultural resources and ideological and political education.Based on relevant theories,we will realize the innovation of education by combining the realities of technology development such as “Internet +”,big data,all-media and “three micro-ends”.Then,according to the development of media integration,the educational opportunities brought about by the expansion of the ideological and political education,the richness of forms,the enhancement of timeliness and the expansion of influence,as well as the five aspects of education content,subject and object,carrier and media form,environment,etc.The problem is pointed out in a targeted way.They are to strengthen the content construction,build the host and guest two-way communication mode,innovate the education way and construct the ecological campus environment.The innovative research on the path of ideological and political education in colleges and universities under the background of media integration is both a realistic need and a response to policy.Only by actively adapting to the trend of the times,adapting to the new information dissemination pattern,mastering the laws of network communication and the law of education,can the ideological and political education workers in colleges and universities improve their educational ideas,innovate educational means,and attract the interest of educatees,thus giving play to the ideological and political education of colleges and universities.The appeal,influence and credibility of education consolidate our cultural propaganda positions.