Research On Ideological And Political Education In Colleges And Universities From The Perspective Of Media Integration

The ideological and political education in colleges and universities under the background of media integration is under the fierce impact of the media reform.the great change of public opinion inevitably requires the great change of the output mode of ideological and political education as an important channel of value and ideological education.Based on the media integration,this paper explores the essential meaning of media integration,and expounds the opportunities and challenges brought by the reform of media integration to ideological and political education in colleges and universities.At the same time,through further analysis,in order to explore this paper,ideological and political education in colleges and universities how to deal with the challenges posed by the era of media integration to provide some ideas,so as to promote China's colleges and universities to cultivate a higher media literacy of the integration of ideological and political talents to make some efforts and contributions.