Current Situation Analysis And Countermeasure Research Of Youth Badminton Training Institutions In Lanzhou

Badminton has a good mass base in our country,and the number of participants in the ball games is the highest.More and more people are eager to receive formal and professional badminton training guidance to meet their sports needs,so the badminton training industry came into being.In this paper,literature,questionnaire,mathematical statistics and other methods are used to investigate the basic situation of youth badminton training institutions in Lanzhou.This paper investigates the distribution,types,business models and teachers of training institutions from the supply side,and investigates the basic situation of trainees,the needs and satisfaction of parents from the demand side.This paper analyzes the current situation of the demand side and the supply side of the service products in the youth badminton training institutions in Lanzhou,explores the problems existing in the development of the youth badminton training institutions in Lanzhou,and puts forward suggestions for these problems,so that the training institutions can learn from these countermeasures to effectively improve the management level,enhance the service awareness,and help the development of the youth badminton in Lanzhou.The conclusions are as follows: 1.The badminton training market in Lanzhou started late,developed rapidly in recent years,and has begun to take shape.Although it is not an industry,it has huge market potential from the perspective of future prospects;2.The sports training industry in Lanzhou lacks the guidance of the government and the support of relevant policies,which basically relies on independent development,and there is no clear regulation of the regulatory authorities to regulate sports training Training market;3.The coach team is generally young and full of vitality,but there are also problems such as lack of experience,high proportion of part-time jobs,and great differences in teaching level.The mobility of the coach team also restricts the sustainable development of the team;4.The training institutions lack professional and excellent management personnel,and many of the management personnel of the training institutions are concurrently held by coaches,with low professional level and management ability Further improvement;5.Badminton training institutions are mainly composed of pupils,mainly aged 9-12 years old.The main channels for parents to obtain training information are "friend recommendation" and "flyer billboard".Parents are not very satisfied with the training methods and price charges of the training institutions.6.The training institutions have a single business model,backward marketing means,and are unable to promote the training institutions efficiently,lacking of promotion It is innovative and difficult to form brand effect.There is no scientific and professional assessment system and work evaluation system for staff,and the service quality of training institutions needs to be improved.The suggestions are as follows: 1.The relevant government departments should regulate the management of sports training industry,strictly control the qualification of training institutions,and actively guide the cooperation between communities,schools and training institutions;hold youth brand events in Lanzhou,open many internal badminton stadiums,and create a good badminton sports atmosphere in Lanzhou;2.Actively cultivate and develop the coach team,and improve the teaching level Improve the professional level of management personnel,improve the assessment and evaluation mechanism of training institutions;3.Break the current single business model of training institutions,broaden the training model and business scope,widely seek business cooperation,use social forces,and enrich the sources of funds;4.Enrich the promotion methods,broaden the publicity channels,make the institutions more famous and influential,and create professional and scientific Learn and have their own characteristics of badminton training institutions,strive to be the banner of the industry;5.the development of training resources to market demand-oriented,develop reasonable charging standards and training content,establish student information files,understand the training dynamics of students,improve service quality.