Scenario Research On The Content Operation Of Female Knowledge Paid Products

The female knowledge payment product is a phenomenon in which the payment of knowledge is developed to the current generation of a payment subject,and women become the main body of the knowledge-paying army.The fragmented scene that runs through women's life and work becomes the design logic of women's knowledge paid products.The operator has to design the corresponding product content for this specific group of people.The paper focuses on the content management of female knowledge paid products using scene thinking to target women,and hopes to provide reference for content operation and product design of segmented users' Internet products.This paper conducts a scene study on the content operation of women's knowledge-paid products through various methods such as literature analysis and case study,and explores the performance and role of scene thinking in content operation,as well as content positioning,content production,content management,and content.Distribute the specific operational paths of the four links,summarize its successful experience and analyze its existing problems,and hope to provide reference for the development of other sub-category knowledge paid products in content operation.This paper believes that the path of female knowledge paid products in content operation under the scenario thinking has the following four points: First,based on the "space and environment" scene features to locate the nature,form,theme and function of the content;second,based on "users" The real-time status of the scene features to meet the user's real-time needs for PGC content production,guide users to participate in UGC content production in real time,in order to improve the immersion and participation of female users,improve product loyalty and stickiness;The scene characteristics of “user inertia” are based on female aesthetic inertia and cognitive inertia for content presentation and editing.Fourth,content distribution based on “social atmosphere” scene features,through the creation of knowledge community,KOL recommendation,distribution group And distribute content precisely through emotional marketing.At the same time,the development of women's knowledge-paid products is faced with the situation of adapting to female users is too single,repeated and content homogenization is serious,the product scene form is greater than the practicality of the content,the content scene deconstructs women tend to cater tomale aesthetics,etc.problem.In this paper,suggestions are made to enrich the scene requirements and course content,enhance the technical scene to improve the content experience,provide accurate content matching cross-border scenes,and create a female personalized content scene to call for women's awareness and other measures to optimize and improve.It is hoped that through this paper,the scene research on the content management of female knowledge paid products can provide reference and reference value for other fine-class knowledge paid products in the industry.