The Semiotic Analysis On Campus Slogans Of Universities

Campus slogan is an integral part of University Campus.University Campus slogans not only play an important role in guiding college students' ideological cognition,values,behaviors and other aspects,but also as the mirror to show university culture,which is a cultural symbol to convey spirit of university and unique characteristics of university.There are many previous researches on the language and functions of campus slogans,but there are only a few researches on campus slogans of university,and most of them lack theoretical basis.From the perspective of semiotics,this paper studies campus slogans from three levels:construction,meaning and functions.This paper mainly studies from three aspects: construction,meaning and functions.The article consists of six chapters.The first chapter mainly introduces the current research situation,the significance of the research and the research ideas and methods.From the t beginning of the second chapter gives a definition of the concept,then traces the historical and cultural origins of universities campus slogan and classifies them according to their cultural attributes,and finally leads to the theoretical perspective of this study semiotics,the third,fourth and fifth chapters are the main chapters of this paper.The third chapter analyzes the symbol system of campus slogans from symbol field,constituent symbolic codes and elements.The fourth chapter will use Pierce's symbol classification to divide the university campus slogans into iconicity symbols,instructional symbols and conventional symbols to analyze the meaning of the university campus slogans,and explore the unique cultural characteristics of the university campus slogans.The fifth chapter mainly discusses the functions of university campus slogans in the aspects of students' knowledge,emotion,ambition and behaviors,and then discusses the value embodiment of university campus slogans from the development of the spirit and temperament of the University and the guidance of the mainstream values of the society.The last chapter is the conclusion,which mainly explains the conclusions,countermeasures and prospects of this study.