Research On The Development Of My Country's Ice And Snow Sports Event Brokerage Under The Background Of The 2022 Winter Olympics

The successful bid for the 24 Winter Olympics,to be held in 2022,has brought an important opportunity for the rapid development of snow and ice sports events in China,as well as raising the awareness of the people to carry out winter sports and stimulating the interest of the masses in winter sports.Markets and businesses sniff out new business opportunities in existing sports,After the successful bid for the Winter Olympics,the opportunity to vigorously carry out snow and ice projects and advertising,which has also led to many cities in the youth to join the ranks of snow and ice sports.Among them,ice and snow sports event brokerage as one of the actors in the development of ice and snow sports market,directly involved in the operation of snow and ice sports events,tournament business promotion activities and the flow of athletes,for the active snow and ice sports market,to promote snow and ice sports and industrial development has made a lot of creative work.By using the methods of literature,logic analysis,case analysis and comparative analysis,this paper analyzes the brokerage market,brokerage management and profit model of brokerage companies in China,and studies the impact of the 2022 Winter Olympics on the development of ice and snow event brokers in China.And the development of China’s ice and snow event brokers before and after the success of the Winter Olympics bid.Through the research,the following conclusions are drawn:(1)The domestic ice and snow sports event brokerage organization has limited power in the tournament,basically only carries on the event operation,the business promotion and the broadcast right agent,the event’s original copyright still belongs to the international sports Company or the sports organization,this situation greatly restricts the snow and ice sports event brokerage industry development.(2)At present,the country only pays attention to the development of snow and ice sports industry,but also introduced policies to encourage the development of snow and ice sports events,but has not paid attention to the ice and snow sports events brokerage activities.It is also necessary to establish a sound system of laws and regulations to encourage the development of ice and snow sports event brokers.(3)Although there are already some commercial giants spend have laid out the snow and ice industry,but for snow and ice sports events are not widely involved in the practice is not professional.(4)In the training of personnel and the mode of operation of event brokers and snow sports power there is still a big gap,the need to train more professional ice and snow sports event brokerage professionals.