Study On The Sustainable Development Of Traditional Sports Culture Tourism In Ethnic Villages Based On Tourists' Perception

There are many ethnic minorities in China,and all ethnic groups have created rich and varied forms of traditional sports culture during the long historical development process,which has great value of protection and development.The formation and development of ethnic minority traditional sports culture can not be separated from the living space that it depends on,especially the villages that agglomerate the national history and culture,moreover,it provides the living soil for the protection and development of ethnic minority traditional sports culture.However,with the development of society and economy and the changes of the times,the traditional sports culture which has been settled down for thousands of years is facing the severe challenges of economic globalization and the fierce impact of foreign cultures,and the cultural space on which it depends — ethnic villages have also suffered unprecedented damage.The protection of ethnic villages and traditional sports culture is increasingly attracting more and more attention from governments and all walks of life.At present,the protection of ethnic minority traditional sports cultures started relatively late in China,and their publicity for protection was insufficient.Under this background,the alternative ways to make up for the lack of protection funds through the development of the economic value of heritage have gradually developed;The relatively lagging ethnic minority villages with rich traditional sports culture have higher demands on this.Practice has proved that on the basis of protection,the scientific and rational use of the traditional village sports culture through the means of tourism development is an important way to realize its sustainable development under a new background.However,the traditional sports culture tourism in ethnic villages is a double-edged sword,while promoting cultural protection and inheritance,it also has some negative effects.How to promote the sustainable and healthy development of traditional sports culture during the process of national minority village has become an important problem to be solved at present.To solve this problem,we should firstly analyze the main factors affecting the traditional sports culture tourism in ethnic villages,and reveal and effectively solve the bottlenecks in its development.At present,however,the research on the sustainable development of traditional sports culture tourism in ethnic villages by the academic community mainly focuses on the two separate aspects of ethnic village tourism and ethnic minority traditional sports culture tourism.There are relatively little research and literature that combines the two organically,so it is difficult to provide more targeted theoretical guidance for the development of traditional ethnic village sports culture tourism.In view of this,based on the relevant research and literature on the sustainable development of the traditional sports culture tourism in ethnic villages,from the perspective of tourists' perception,the paper constructs tourist perception scale of the traditional sports culture tourism in ethnic minority villages according to the group discussions and experts' questionnaires.On this basis,an empirical study was conducted on the case of Rongtang Village,Sirong Township,Rongshui Miao Autonomous County,Guangxi Province,which is one of the second batch of "Chinese Characteristic Ethnic Villages".On the basis of comprehensively sorting out the village's traditional sports cultural resources,a questionnaire survey was conducted on the village's visitors,and the results of the questionnaire survey conducted averages,standard deviations,and IPA analysis.According to the survey results and the local conditions,the paper proposed the strategies for sustainable development of traditional sports and cultural tourism.The strategies are as followed: to deal with the relationship between protection and development and integrity of traditional sports culture;to explore the connotation of traditional sports culture and create distinctive sports cultural tourism products;to increase tourism propaganda in Rongtang Village and increase the popularity of traditional sports culture;to improve the tourism infrastructure construction and improve the tourism reception capacity of traditional sports cultural tourism;to attach importance to the training of sports inheritors and maintain the authenticity;to strengthen the training of tourism professionals and improve the quality of tourism services.The research results provide a theoretical reference and experience for further enriching and perfecting the theoretical system of traditional sports culture tourism in ethnic minority villages,digging and rationalizing the traditional sports cultural resources in Rongtang Village,and promoting the sustainable development of traditional sports culture tourism in ethnic villages.