The Research On Ethnic Tourism Development Of Baima People In Sichuan And Gansu From The Perspective Of Cultural Gene

The mysterious Baima ethnic living in the mountains and gullies at the junction of Sichuan and Gansu province.The total population is about 20,000 people.The Baima ethnic are mainly distributed in Pingwu County,Jiuzhaigou County in Sichuan province and Wen County in Gansu province.The Baima ethnic has rich and brilliant ethnic culture,is one of the unique ethnic minority in China.In recent years,under the background of cultural and tourism integration and ethnic areas seeking development,the tourism industry in Baima ethnic village has developed rapidly.Due to the ecological and cultural fragility of minority culture,the development of ethnic tourism will inevitably impact and influence the ethnic culture of Baima ethnic in different degrees.In this paper,the cultural gene,cultural stratification,stage reality and other theories,using field investigation method,questionnaire survey method,comparative analysis method and other methods,to summarize the ethnic cultural gene of Baima people,in view of the current Baima village in the development of ethnic tourism in the process of the existing problems proposed solutions.This paper firstly summarize the ethnic cultural tourism resources of the Baima ethnic in Sichuan and Gansu province.On the basis of introducing of the Baima’s natural and humanistic environment in which the Baima ethnic live,the material culture,spiritual culture and social organization cultural tourism resources of the Baima ethnic are sorted out and summarized.Secondly,the cultural gene of the Baima ethnic was analyzed,and the pedigree of Baima ethnic was constructed.The expression,caouse and influence of the cultural gene evolution of Baima ethnic were analyzed.On this basis,the author makes a comparative study on the ethnic tourism decelopment of Yazhezaozu Village in Pingwu County,the higher village in Jiawu stocked Village,Jiuzhaigou County,Sichuan Province.And Caoheba Village in Wenxian County,Gansu Province,and analyzes the similarities,differences and the phenomenon of “ deregionalization ” in the tourism development process of the Baima ethnic.Finally,It analyzes the problems existing in the development of the Baima ethnic tourism in Sichuan and Gansu Province,and puts forword countermeasures for the development of Baima ethnic tourism and the protection of cultural genes,accordingly achieve the sustainable development of Baima ethnic tourism.The unique ethnic culture of ethnic minorities is the brilliant spiritual wealth of human beings.Under the influence of modernization and market economy,the integration of culture and tourism is an inevitable trend.It is necessary to capitalize the unique minority culture and realize the economic development of ethnic areas.The unique ethnic culture is a non-renewable resource,so the development of tourism in minority areas should be developed in the process of protection,so as to promote protection through development.