Research On Research Study Travel In Yulin Based On Tourist Perception Survey

Research travel plays an important role in China's education and tourism.In order to promote the rapid development of research travel,China has issued a number of research travel policies,which provide a strong guarantee for the development of research travel products.Yulin City,Shaanxi Province has rich research travel resources,which provides a variety of choices for the local research travel products.However,due to various reasons,the local research travel has developed slowly.The research on the research travel in Yulin city will help to excavate the rich research travel resources in Yulin City,develop the characteristic research travel products,and promote the economic and educational development of Yulin city.From the perspective of tourists' own perception,this paper uses the questionnaire survey method,takes the theory of tourists' perception and tourism attraction as the theoretical basis,analyzes the factors affecting the development of research travel in Yulin City through expert interviews,pre survey,market questionnaire distribution,data collection and collation,and uses statistical analysis,factor analysis,regression analysis and other methods.The research concludes that:Research travel in Yulin city is influenced by tourist perception factors and tourist attraction,among which research motivation,economic conditions and social group opinions are the three main tourist perception factors.The design of research products,research service quality,research facilities and social environment are the four main tourism attraction factors.The tourist perception factors and Tourism Attraction Factors of research study travel are closely related to the impact of research study travel in Yulin.According to the constructed Yulin research and study travel impact factor model,the regression analysis method is used to obtain that Yulin research and study travel is affected by both tourist perception and the travel attraction of research and study destination.The tourist perception factor of Yulin research and study travel is particularly obvious in terms of the economic conditions and research prices of middle school students' families and the opinions of relevant groups;Among the tourism attraction factors,Yulin research and learning products and service quality have a significant impact.Through the analysis of the main influencing factors of Yulin research and study travel,it is found that there are some problems in Yulin research and study travel,such as weak resource mining and insufficient research and study product development;Lack of publicity and marketing model;The service quality of research and learning needs to be improved,the infrastructure construction is imperfect,the development of research and learning courses is unreasonable,and the research and learning security mechanism is imperfect.Corresponding improvement strategies are put forward for the above problems.