Study On The Problems And Countermeasures Of Online Public Opinion Management In Vocational Colleges In The Era Of We-media

In recent years,we media,as an emerging media force,has attracted a large number of students from vocational schools to join.The network information dissemination and the social influence of public opinion are more and more important to the current vocational college students' ideology,value judgment,cultural education,life style and other aspects.Under the background of the era of "everyone has a microphone",the unprecedented freedom of students' opinions in vocational colleges leads to a "blowout" state of online public opinionsIn this paper,from the media era vocational colleges network public opinion management as the research object,in order to "n-tier propagation theory","governance theory","crisis management theory" as the theoretical basis,with literature research,and comparative research as the main research method,on the basis of extensive investigation and research,by means of the media era vocational colleges under the network public opinion management present situation analysis,carding summed up the current vocational colleges network public opinion management to meet the challenges from the media,the existing problems and reasons and put forward concrete and operable countermeasures and Suggestions.At present,prominent problems in the management of online public opinion in vocational colleges are as follows: the management subject is not clear;Some managers lack management literacy;The management method is backward,the emergency response ability is insufficient.The causes are as follows: the management system is not sound;Lack of management team building;Poor management skills.Based on the above analysis,this paper proposes the following countermeasures to solve the above problems: improve the management mechanism of online public opinion in vocational colleges;Improve the level of network public opinion management team in vocational colleges;Strengthen the management ability of network public opinion in vocational colleges.The normal and orderly operation of vocational colleges cannot be separated from the perfect network public opinion coping mechanism,and actively improving the ability of network public opinion guidance and management of vocational colleges is of great significance to maintaining campus harmony,maintaining the normal order of education and teaching,promoting the physical and mental health of college students and promoting the development of vocational colleges.