Research On The Management Of Network Public Opinion In Colleges And Universities In The Era Of All Media

With the development of high technology,human beings have entered the information age.With the emergence of the Internet,mobile phones and micro-blogs,the influence of online public opinions becomes increasingly prominent.Since 2012,the number of network public opinion events in colleges and universities in China has been on the rise.News and public opinion work in these is facing new and severe challenges.In the omnimedia era,emergency spread through the network,showing the characteristics of scientific concept and wrong view game,rationality and extreme coexistence,identity and complaint,official and we-media intertwined with the same frequency.When the contradictions and hot spots produced by colleges and universities become the focus of public opinion,the influential and inclined speech will inevitably become the mainstream opinion without the intervention of managers.When the speech spreads to a certain extent,the public opinion of colleges and universities is produced.In recent years,colleges and universities have begun to attach importance to the management of network public opinion incidents gradually,but some universities still rely on the party committee propaganda department,security departments and other relevant departments to carry out public opinion management on a part-time basis.When there is no special public opinion supervision department to monitor and collect,research and dispose of public opinion,some bad and false information will make use of all the space that can be used,if the monitoring is not conducted in a timely manner,the outbreak of negative online public opinion,together with improper disposal,will often bring huge impact on the harmony,stability and development of colleges and universities,and even affect the school's social reputation and future development.Public opinion crisis management in local colleges and universities is not only related to own harmonious and stable development,which is also an importance related to social development.Taking Huai Hai Institute of Technology as an example,by means of investigation method,case analysis method and text analysis method,through the study of emergency cases in colleges and universities,it is found that there are a series of problems in colleges and universities,such as incomplete emergency plan warning mechanism,incomplete online public opinion monitoring system,imperfect online public opinion response mechanism and inadequate response mechanism.The main reasons for these problems are: the relatively backward management,the simple method of network public opinion,the incomplete laws and regulations,the insufficient equipment and technical support,and so on.In the face of these serious problems,the author puts forward some countermeasures and methods about the network public opinion managemen.Defining the principles of network public opinion management in Colleges and Universities;Improving the organizational system of network public opinion management in Colleges and Universities;Perfecting the prevention and control mechanism of university network public opinion;Improving the Quick Response Mechanism in College Network Public Opinion;Scientifically regulate the handling mechanism of network public opinion in Colleges and Universities.