Research On Travel Product Development Strategy Of Qufu Research Institute

After the 19th CPC National Congress,China reemphasize the important and positive role of research and study travel in the transformation and upgrading of the tourism industry and deepening the reform of quality-oriented education.China began to bring research and study travel in primary and secondary schools into the scope of state policy research.In 2016,an opinion paper on research and study tours for all primary and secondary school students was published.Subsequently,a series of policy documents have been issued,all of which clearly put the development of research and study travel in primary and secondary schools in a more prominent position,providing policy support for the scientific and sustainable development of research and study travel in China.Shandong Qufu,known as the "eastern holy city",is the birthplace of Confucian culture,the main source of Chinese traditional culture.Recognizing the opportunity for development of research and study tourism,Shandong province started to hold the Confucius Xiuxue Tourism Festival in 2006,after more than a decade of exploration and development,Qufu study travel products have been recognized and praised by the domestic and international community.However,with the improvement of social living standards,especially the progress and popularization of intelligent technology,primary and middle school students,the main objects of research and study trips,come into contact with social life and learn about the pluralism and multiplicity of Confucian culture.Their demand for study travel products is growing day by day,and the contradiction between the increase of demand and the slow development of products has resulted in the insufficient supply of study travel products in Qufu,the specific features are the weak sense of Confucian cultural experience,the poor memory of cultural function,the homogenization of travel goods,and the imperfect service facilities of travel products.Based on the theory and reality,this paper discusses the significance of the research and development of research and study travel products in Qufu,taking the research and development of research and study travel products in Qufu as the research object by means of field survey,questionnaire survey,literature collection and case study.Based on the theory of spatial production and memory,a questionnaire survey was conducted among teachers and students of Jinan Research and study tour team and Heze Research and study tour team,combined with specific product case analysis of Qufu study travel Product supply shortage,proposed to improve theshortage of product development strategy.Firstly,the author discusses the theoretical basis of this research and the concept,and introduces the landscape space resources developed by study travel products in Qufu,and has developed several major study travel products.Secondly,based on the spatial production theory and memory theory,the paper analyzes the reasons of the problems existing in the research and study tour products in Qufu.Finally,it puts forward the principles,objectives and strategies for the development of research and study travel products in Qufu,aiming to develop a Confucian culture that is truly helpful for young students to understand and understand the core of Chinese culture,to strengthen the sense of social responsibility of primary and secondary school students,to cultivate their spirit of innovation and creativity,to hone their practical ability of integrating knowledge with practice,and to strengthen the research and study tour products,to make Qufu the core and first choice destination for Confucian cultural study travel.