Research On The Application Of "CBL+" In Marketing Course In Secondary Vocational School

At present,the information society is developing rapidly,and all aspects of society are constantly improving the requirements for talents.Innovation ability and independent problem-solving ability are the necessary abilities of the talents needed by the society.Those who can only mechanically repeat the textbook knowledge have lost the social market.For secondary vocational students,this trend is more obvious.In the past decade,our country has been paying more and more attention to the curriculum reform and innovation of vocational education,and has issued various policies to support it.The teaching reform of vocational education teaching methods has been put forward in various policies.At the same time,discussion,heuristic and participatory teaching have been emphasized in the policies.In teaching,it is an important task for students to change their thinking mode and improve their practical ability.In 2015,the policy pointed out that students should study in time,and education should be combined with practical production and social practice.Therefore,vocational schools generally actively respond to the call of the state and begin to explore and apply various teaching methods.Many scholars have found that case teaching method can not only improve students' autonomous learning ability,but also conform to the development of secondary vocational education at this stage.Under the background of current educational reform,through teaching practice and combining with the characteristics of secondary vocational students,this paper analyzes the application status of secondary vocational marketing course,designs the teaching ideas of "CBL+" in secondary vocational marketing course,and explores the concrete application of "CBL+" in the course of "marketing".It is concluded that "CBL+" teaching is a teaching method that can effectively solve the existing problems in teaching and cultivate students' core skills.Besides,the design ideas designed in this paper can be effectively applied in the teaching of this course,which is worthy of being promoted and used.Firstly,it introduces the research background and significance of the secondary vocational marketing course,summarizes the research methods and research routes of the paper,analyzes the research content and innovation points,and sorts out and summarizes the domestic and foreign research literature.The core concepts are defined and the theoretical basis is elaborated.Secondly,the current situation of marketing course application in secondary vocational school was investigated and the results were analyzed.For the design of course teaching,specific teaching contents are designed according to the content of the four modules of product,price,channel and promotion,and classroom experiments are conducted.After the implementation of the concrete teaching design secondary vocational students performance analysis and satisfaction of the investigation and analysis of the teaching enlightenment;Finally,the research content is summarized,and the future research direction is considered and prospected,so as to improve the training quality of application-oriented talents.