Changes Of Mainstream Media Discourse In China's Esports Game Industry

Video games,as a bittersweet topic,is playing an increasingly important role in Chinese people's leisure life.Based on the perspective of historical development and the theoretical perspective of Critical Discourse Analysis(CDA),a series of researches are carried out to analyze 2,370 news discourses related to Game Discourses from People's Daily.In this paper,we discussed how Video Games went from Electronic Cocaine to National Games,Internet Addiction to Cultural Confidence under the construction of mainstream media discourse step by step.The contributions of this paper are summarized as follows:Through the analysis of the collected sample data,the characteristics presented by the changes in the number of reports,layout distribution,changes in keywords,news texts and theme structures of game discourse samples were sorted out to explore the reasons for the changes in factors in different periods.According to the distribution characteristics of theme,the 1981-2019,the People's Daily discourse is divided into the following seven games framework: "technical development" framework,"recreational new ways" framework,"video game addiction" framework,"the rule of law norms" framework,"industrial economy" framework,"e-sports" and "culture" framework,to explore the choice of different time frame.From the perspective of framework theory and historical development,game discourse reported by mainstream media is divided into four stages: video games under the influence of scientific and cultural power from1981 to 1988,video games under the influence of political power from 1989 to 2000,video games under the influence of economic power from 2001 to 2008,and video games under the influence of cultural power from 2009 to 2019.By combing and analyzing the process of game discourse change,this paper shows that the change of mainstream media's reporting on video game discourse in different periods is actually the change of discourse right,and the change of mainstream media's game discourse is actually the reflection of the interaction between discourse and practice.