A Study Of News Parties'Microblog Discourse

The reform and innovation of communication technology will promote the development of the times and the transformation of society.In recent years,as a new type of self-media attribute,Weibo has spread a huge response in the world by virtue of its unique advantages.Its main advantages are its openness,interactivity,convenience and compatibility.Sexuality,civilians,and close to the public life have greatly enhanced the interest of the public in life,but at this stage,the level of awareness of Weibo remains within the scope of new media.As long as you get the voice of the public agency,you will definitely mention the issue of discourse,especially for news parties.Now,Weibo has become a powerful platform for media promotion and promotion.The microblogging platform directly or indirectly affects the monopoly of the current discourse power,which has a great impact on the existing discourse power situation,and the public has continuously gained more voice.In other words,almost all public events are inseparable from the support of Weibo.Weibo provides more people with the right to speak.They can use the Weibo platform to participate in politics.Individuals can increasingly grasp more and more voices.Since then,the situation of discourse has gradually become sustainable in this process.development of.This article regards Sina Weibo as a basic research platform,taking multiple Weibo content of Sina Weibo as a channel as a research example,studying the way Weibo spreads,and digging deeper than traditional media and other social media.The uniqueness of microblogging.In addition,by analyzing the vocalization methods of multiple news parties in Weibo and the case-related activities carried out by the parties through the microblogging carrier,the characteristics of the news party's Weibo are studied.Moreover,this article will use multiple newsgroup microblog comments as an example to analyze the audience's propensity.This article first briefly expounds the inherent meaning of Weibo and discourse,and further introduces the purpose of the dissemination of the newsletter's Weibo discourse,and then conducts a detailed analysis of the actual development status and influence of the news party's Weibo discourse.There are still some shortcomings in the actual development process of Weibo,especially the defects in the construction of discourse power,which largely hinder the realization of Weibo's discourse power,and the reasons for the discourse of the news parties,and finally pointed out the news.The above measures have raised the attention and attention of the academic community on this topic.