Research On The Expansion Of News Parties In Network Communication

The news parties,as witnesses,participants and insiders of news hot events,hold key information about news events and are important sources of news reports.In the traditional news production and production links,journalists obtain first-hand materials of news events through direct interviews with news parties,such as communication and exchanges.They are used in report writing.The voices of news parties need to be reported by media reporters.Achieved.In the network communication,the network media,as a strong party to grasp the media communication resources and audience resources,also began to expand the news parties.Different from the traditional news media,the online media expansion of the news parties,in addition to taking into account the elements of the event itself,is more based on the study of platform traffic.Under the conditions of network communication,the Internet media gives ordinary netizens the ability to master the media communication resources,which provides convenient conditions for the netizens to autonomously freely voice,which provides technical possibilities for the expansion of news parties in network communication.The expansion of news parties in online communication requires operators of online media to actively communicate with the parties,inviting news parties to open accounts and publish content on the platform.In this process,the news parties are no longer subject to strong media intervention,and can independently edit information and become information producers.In order to deeply observe the actual operation process of the network media's news party expansion,this paper adopts the combination of the investigation research method and the in-depth interview method,and goes deep into an information platform for a three-month investigation and obtains first-hand information.According to the survey,the online media expands the business system for the news parties to use for their own business,and will distribute the content and content distribution to the parties through their own resources and advantages.From the perspective of ordinary netizens,the voice of the news party is a kind of self-issuance,but in fact,in some cases,it is the result of the promotion of the network media operator,and it is also an exchange behavior between the operator and the news party..Starting from the factors that capture the audience's attention to the platform,the operator actively invites the parties to speak and exchanges the audience's attention resources as a bargaining chip.Behind the exchange behavior,the network media decentralizes and rationally distributes the media's communication resources in a certain sense.In particular,the news parties with rights protection and complaints have a channel of voice,which helps the media in a certain sense.The realization of justice.Due to the operator's control over the dissemination of resources,in the expansion of the news parties,various ethical issues such as information inaccuracy,hotspot hype,and uneven dissemination of information resources will be exposed due to the subjective factors of the network media operators,attracting attention..