Research On Education Tourism Of Museum Development Based On ASEB Grid Analysis

The establishment of the Ministry of culture and tourism has realized the organic integration of culture and tourism from the top-level design of the country.With the strengthening of the integration trend of culture and tourism and the rapid development of tourism industry,museum tourism has been favored by more tourists.At the same time,the demand of Museum tourists tends to be diversified,and they are more inclined to pursue personalized and experiential museum tourism products.At the same time,more and more tourists,driven by the wave of knowledge-based economy,are eager for a tourism mode that can not only achieve relaxation,but also learn knowledge.This kind of research tourism,which integrates tourism and learning,is gradually popular with tourists.As an important position of public cultural services and an important carrier of tourism development,museums should actively innovate and explore new development paths in promoting the integration of culture and tourism.Therefore,it is essential to study the development of education tourism in museums from the perspective of meeting the personalized and innovative needs of tourists to promote the development of museum tourism.Based on the comprehensive analysis of the concepts and theories related to museum tourism and research tourism at home and abroad,this paper selects the specially museum Chinese Arts and Crafts Master Museum in Nanchang as an example.This research using ASEB Grid analysis framework,through field research,questionnaire survey,in-depth interviews and other ways,to understand the current situation of tourists' tourism to the museum,through the analysis of the existing resources and conditions of China Arts and Crafts Master Museum in Nanchang,to provide suggestions and suggestions for its future development of research tourism and enhance competitiveness,and also to provide reference for other types of museums to develop research tourism Reference resources.There are six chapters in this paper:the first chapter introduces the background,significance,content,method and technical route of the research.The second chapter introduces the related basic theories,including the definition of Museum,the concept and characteristics of museum tourism,the theoretical basis of education tourism,and summarizes the current situation and development trend of related research at home and abroad.The third chapter focuses on the basic situation of the case,use ASEB grid method on questionnaire design and data collection.In the fourth chapter,through the statistics and analysis of 568 valid tourist questionnaires and 10 in-depth interview questionnaires,the author use ASEB grid analysis matrix to summarize the advantages,disadvantages,opportunities and threats of the case Museum in four aspects: activity,setting,experience and benefit.Conclude the museum has obvious advantages in featured resources,interior environment,craft collection,exhibition hall layout and other aspects,as well as the lack of research tourism activities,the imperfect research tourism service facilities,the way of interpretation and guidance to be optimized,the poor direct traffic and the research tourism experience to be improved.In the fifth chapter,based on the conclusion of the investigation,the author puts forward some optimization strategies,such as the name,goal,theme orientation,development of research tourism activities,improvement of research tourism service facilities,optimization of interpretation and guide methods,improvement of transportation service facilities and improvement of research tourism experience and other optimization strategies,etc.The sixth chapter is the conclusion,deficiency of the research and the prospect of further research.